Best early Black Friday soundbar deals 2024: Sonos, Samsung, Sony and more

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Upgrade your TV's lackluster speakers and save some dollars in the process

Dolby Atmos soundbar: Sonos Beam Gen 2
(Image credit: Sonos)
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Soundbars are an easy and effective way of addressing one of the biggest issues we have with modern TVs: lacklustre built-in audio. By plugging in one of these fuss-free solutions to the optical or HDMI eARC port on your TV you can achieve more detailed, direct and immersive sound.

However, some of the best models that we have personally tested and reviewed tend to be quite expensive. The good news is that Black Friday is almost here, and most retailers including Amazon, Best Buy, Target and Crutchfield have all begun their respective Black Friday deals events, meaning you can save hundreds of dollars right now.

If you're overwhelmed by the range of soundbar deals already available then fear not; we've found the best deals available and compiled them here in this very list. Most options here have been put through our thorough testing process and have either earned a four or five-star review, meaning they're worth your hard-earned cash.

Best soundbar deals under $250

Hisense HS214$150 $100 at Amazon (save $50)Read the full Hisense HS214 review

Hisense HS214 $150 $100 at Amazon (save $50)
Hisense's 65cm 'bar with multiple connections (line-in, USB, Bluetooth, optical, HDMI out ARC), three Audio Modes (movie, music, and news), and a bundled universal remote is a great way to upgrade your TV sound while spending very little.
Read the full Hisense HS214 review

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Roku Streambar $130$99 at Amazon (save $31)Read the full Roku Streambar review

Roku Streambar $130 $99 at Amazon (save $31)
Roku has its own soundbar, the Streambar, and it's got direct, well-projected sound with a solid feature list, and most importantly can get loud without issue. If you need a cheap upgrade for your TV, this is it. Plus, the Roku Streambar is also its very own full-fledged Roku device with all the familiar Roku features you already probably know and love, so it's a great way to make a TV smart and easily stream all the 4K HDR content you could ever want.
Read the full Roku Streambar review

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Sonos Ray $280 $233 at Amazon (save $47)Read our full Sonos Ray review

Sonos Ray $280 $233 at Amazon (save $47)
The Ray is Sonos' only non-Atmos soundbar. Instead, it focuses on delivering crisp stereo audio in a compact shell, opting to ditch HDMI eARC for optical in the process. It's a simple, yet efficient soundbar, and ideal for someone who just wants hassle-free improved TV sound.
Read our full Sonos Ray review

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Best soundbar deals $250 to $500

Sony HT-A3000 $699$429 at Best Buy (save $270)Read the full Sony HT-A3000 review

Sony HT-A3000 $699 $429 at Best Buy (save $270)
The petite Dolby Atmos-capable HT-A3000 scored a commendable four stars when it passed through our test room. While we think the Sonos Beam (Gen 2) might just have the edge on it, it serves up plenty of detail and has a great tonal balance that makes it a solid choice if you're looking for Atmos under $500.
Read the full Sony HT-A3000 review

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Sony HT-S2000 $500 $300 at Best Buy (save $200)Read the full Sony HT-S2000 review

Sony HT-S2000 $500 $300 at Best Buy (save $200)
Sony's affordable Dolby Atmos soundbar delivers the goods with a crisp, clear sound and impressive dynamics. Sony has stripped out the streaming functionality on this soundbar to hit the low price, but Bluetooth is still onboard and we find this plug-and-play soundbar to be rather refreshing.
Read the full Sony HT-S2000 review

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Best soundbar deals $500 to $1000

JBL Bar 1300 $1400$900at Best Buy (save $500)

JBL Bar 1300 $1400 $900 at Best Buy (save $500)
JBL's convenient soundbar package features handy wireless surround speakers than can be detached from the main soundbar unit to allow for a fully immersive audio experience. We praised its bold and expansive sound in our full JBL Bar 1300 review.

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Sony HT-A7000 $1399 $998 at Amazon (save $402)What Hi-Fi? Awards 2023 winnerRead our full Sony HT-A7000 review

Sony HT-A7000 $1399 $998 at Amazon (save $402)
This Award-winning soundbar delivers amazing Atmos and a bountiful feature set that culminates in a truly impressive soundbar. Equally as impressive are these savings, meaning you can get a big discount off the usual asking price right now.
What Hi-Fi? Awards 2023 winner
Read our full Sony HT-A7000 review

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Best soundbar deals over $1000

Sennheiser AMBEO Soundbar Plus $1500 $1200 at Crutchfield (save $300)Read the full Sennheiser AMBEO Soundbar Plus review

Sennheiser AMBEO Soundbar Plus $1500 $1200 at Crutchfield (save $300)
Sennheiser's Ambeo Plus impresses with a wide, spacious soundfield, excellent musical ability and a fine spread of useful features and connectivity options. HDMI inputs are included as are a number of different steaming options, from Bluetooth to Spotify Connect. The Ambeo Plus sits among the best Dolby Atmos soundbars at this level.
Read the full Sennheiser AMBEO Soundbar Plus review

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Samsung HW-Q990D $2000 $1500 at Best Buy (save $500)What Hi-Fi? Award-winner

Samsung HW-Q990D $2000 $1500 at Best Buy (save $500)
Our favourite Dolby Atmos soundbar system, the Samsung HW-Q990D is what our expert reviews team called "a hugely compelling package overall" thanks to its big, immersive and three-dimensional sound. It's not only a superb choice for movie enthusiasts but also gamers courtesy of its twin 4K/120Hz HDMI 2.1 inputs.
What Hi-Fi? Award-winner

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Sennheiser Ambeo Max was $2500now $1800 at Crutchfield (save $700) Read the full Sennheiser Ambeo Max review

Sennheiser Ambeo Max was $2500 now $1800 at Crutchfield (save $700)
Standing over four feet wide, Sennheiser's Ambeo is not for the faint of heart or short of space. But it sounds sensational and boasts Dolby Atmos and DTS:X support. Relatively expensive by soundbar standards, but worth investigating if you can get a discount.
Read the full Sennheiser Ambeo Max review

Lewis Empson
Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

1 Comment Comment from the forums
  • Babur72
    Picked-up the SONY HT-A7000 soundbar, SA-RS5 rear surrounds & SA-SW5 sub. during SONY’s pre-Xmas promotion to partner existing SONY Bravia XR 4K UHD TV. Combined with price match offer, saved over £900- on SONY UK MSRP.

    Despite it’s class leading connectivity, functionality & sonic performance - particularly with respect to movies & TV - i doubt that i’d be willing to part with much more if I was shopping around now. And probably not at SONY’s current prices.

    Although complex movie scenes, dialogue & soundtracks are handled with aplomb, i do think there are a few soundbar & sub. options, a couple of them for significantly less, that offer slightly better replay of stereo or multi-channel music.
    Reply