That huge remote control your TV came with - you know, the one with dozens of buttons on it.
Now that you've set your telly up the way you like it, how many of those remote commands do you use? Personally, we rarely go beyond fiddling with the volume and changing channel.
The Zapper is a palm-sized learning remote with just the bare minimum of functions: volume up/down, channel up/down, power on/off and volume mute.
All you need, in other words. There's a button marked 'magic', which sounds exciting until you realise it just readies the Zapper for learning.
It's easy to programme, and controls a huge number of TVs. A £10 slice of genius.