Why not? Because we can go one better than that. We got our hands on a test sample of the DMP-BD35 ahead of everyone else, and have spent the last week thrashing it to death (well, testing it anyway) in our home cinema listening rooms.
All information on the player was embargoed until today, but now we can bring you our exclusive review here on whathifi.com. So you don't have to take Panasonic's word for how this player performs, we can tell you independently just how it shapes up.
To find out if Panasonic has produced a serious rival for Sony's BDP-S350 and Samsung's BD-P1500, read our full verdict here.