Winter Olympics to showcase first 8K HDR broadcasts

You can't beat a big sporting event when it comes to pushing forward TV technology - and the Pyeongchang Winter Olympics look set to be no different. The 2018 Winter Games, which begin on Friday 9th February, look set to deliver the largest ever live 8K production. Yes, we said 8K TV.

Not only that, the 8K video from Pyeongchang will also feature HDR, in what's claimed to be a world first for a broadcast of this scale. The IBC reports around 90 hours of content will be captured in 8K HDR using the HLG format, which was developed by Japanese broadcaster NHK and the BBC.

And yes, some people will be watching it. Just not many. NHK will be broadcasting the footage to a number of 8K theatres in Japan, and there will also be a theatre in the International Broadcast Centre showing the 8K feed.

As well as serving as a testing ground for future broadcasts, the 8K feed will be down-converted on site to provide the 4K HDR output for this year's event. This 4K video will be taken by a number of broadcasters, including DirecTV, the Dish Network and NBC in the US. DirecTV Is even serving its on-demand 4K HDR coverage with Dolby Atmos sound for those with the means (i.e. an Atmos speaker set-up or soundbar) to enjoy it.

As for the UK, the Winter Games are being broadcast in HD by the BBC and Eurosport. Will 4K pictures from the Winter Games appear on BBC iPlayer at some point? There's no word as yet. All we do know is that iPlayer is certainly where any 4K BBC broadcasts will appear - we might just have to wait for this summer's football World Cup for live 4K content (we hope).

So while we may have to wait to see the Olympics in all their glory, these tests can only be a step in the right direction when it comes to getting better quality TV broadcasts in our front rooms - whether that be 4K, 8K, HDR or otherwise.

Read more:

8K TV - everything you need to know

HDR TV: What is it? How can you get it?

2018 Winter Olympics to be made available in 4K HDR

Get ready: 8K TV is on its way

5 things we learned watching Planet Earth II on Ultra HD Blu-ray

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).

Latest in Streaming & Entertainment
Lucknow Super Giants' Marcus Stoinis plays a shot during the Indian Premier League (IPL) Twenty20 cricket match ahead of Delhi Capitals vs Lucknow Super Giants in the 2025 Indian Premier League
DC vs LSG live stream: how to watch IPL cricket online, Delhi win toss and bowl first
Kolkata Knight Riders' Rinku Singh plays a shot during the Indian Premier League (IPL) Twenty20 cricket match between Gujarat Titans and Kolkata Knight Riders at the Narendra Modi Stadium in Ahmedabad on April 9, 2023. (Photo by INDRANIL MUKHERJEE / AFP) (Photo by INDRANIL MUKHERJEE/AFP via Getty Images)
IPL live stream 2025: how to watch Indian Premier League cricket online from anywhere, teams, schedule, GT vs PBKS
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
George Benson Give Me the Night album cover
This Quincy Jones-produced disco tune has become my go-to test track – and taught me a valuable lesson about hi-fi, too
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Google TV Streamer video streamer
Google TV Streamer
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position