Virgin Media adds further 3D titles to its on-demand TV service

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The cable TV broadcaster is adding another 25 hours of content to its 3D on-demand service, including blockbusters Life of Pi and The Hobbit

Virgin 3D Safari

The BBC and ESPN may have given up on 3D telly, but Virgin Media (like Sky) continues to offer customers the option.

In fact, Virgin is offering an array of new 3D titles to its service from this month, including 3D blockbusters Life of Pi, The Hobbit: An Unexpected Journey and Oz the Great and Powerful. This will raise the amount of 3D content on Virgin's cable TV network from 25 to 50 hours.

MORE: BBC ends 3D broadcasts

More than one million 3D films and programmes have been watched on Virgin's 3D on Demand service, the company claims.

Kevin O'Neil, Virgin's head of TV product management, says: "3D offers a unique and often breathtaking experience... 3D at no extra cost is is proving to be a valuable addition for many of our TV fans."

MORE: ESPN to close 3D sport channel

Also coming soon in 3D on Virgin are Discovery's Monster Trucks 3D and Hillbilly Blood Series 2, Sony TV's Scary Tales and NMV TV's 3D Safari and 3D Dive.

By Andy Clough

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.