v-Jays headphones get matt finish and new price

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Swedish headphone brands Jays is giving the v-Jays model a new push with fresh packaging and crucially a cheaper price tag

Jays' new look v-Jays

Jays has given its v-Jays on-ear headphones a new matt finish and dropped the price tag.

On sale in new packaging alongside the rest of the Jays range as part of a renewed push by the Swedish company, the v-Jays are set to retail for around £60.

We've previously reviewed in-ear and on-ear models from the c-Jays, q-Jays, t-Jays and a-Jays ranges.

Rune Torbjörnsen, CEO of Jays AB (publ), said: “It’s not often that a product is still gathering momentum a few years after its launch.

We can now make v-Jays even more accessible with a more attractive price... part of our effort to share our passion for music and joy for what we do with as many people as possible.”

We'll hopefully be taking a look at the new Jays headphones in our headphone special in the September issue, out July 7th.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).