UPDATE: Asda's 40in Luxor Full HD Freeview TV is now selling for £249

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No-frills 40in LCD now available from Asda stores for £249

Asda Luxor TV

UPDATE: Asda has pruned another £50 off the price of its Luxor brand 40in Full HD TV. It now sells for £249.

Posted 21.07.2011Asda is trumpeting its latest TV bargain in the shape of this £299, 40in Luxor model.

Exclusive to the supermarket chain, the Luxor 40in LCD has a built-in Freeview tuner, Full HD (1080p) panel, twin HDMI sockets and pair of Scart connections.

It also offers "Nicam stereo sound, with crisp, clear audio that delivers a whole new level of home entertainment".

Well, we wouldn't go quite that far, but if you want a simple, no-frills 40in TV for less than £300, here it is.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.