Universal signs-up with MQA for more hi-res music streams
The two companies have entered into an agreement to encode Universal's catalogue of music into the MQA hi-res format.
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MQA and Universal Music have entered into a "a multi-year agreement" that will see Universal's catalogue of recordings encoded with MQA technology.
MQA makes hi-res audio streaming possible thanks to its smaller file size - MQA claims its tracks use a similar bandwidth to that required for CD-quality streams. Tidal launched hi-res MQA streams with its Tidal Masters catalogue earlier this year.
Universal Music's artists include Robbie Williams, Meat Loaf, Miles Davis, Robert Plant and The Eagles.
Mike Jbara, CEO of MQA, commented, "We're very pleased to be working with Universal Music to achieve our goal of moving studio-quality sound into the mainstream. Universal's timeless catalogue and impressive artist roster will fuel music streaming services worldwide and enable the premium listening experience for all music fans."
MQA recently partnered with Tidal to improve its 'Tidal Masters' service, adding MQA encoded audio to music from Beyonce, Bruno Mars, Coldplay, David Bowie, and others. Expect to see more hi-res music on Tidal - and perhaps other streaming services - thanks to this new deal.
MORE: Warner Music Group becomes the first big label to adopt MQA
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Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.
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