Prime Day TV deal: Toshiba's brand-new Fire TV is already 25% off
Bag 55-inch and 65-inch Fire TVs for just £340 and £410

Back in September, we reported on the launch of Toshiba's new line-up of smart TVs for the UK, including its first-ever Fire TV, the UF3D.
Fans of Amazon's Fire TV platform will be pleased to know that the UF3D has just been discounted by a massive 25 per cent in the Prime Day sale for both its 55-inch and 65-inch sizes, bringing them down to just £340 and £410 respectively.
Toshiba UF3D 65-inch Fire TV £549 £410 at Amazon (save £139) This 4K Ultra HD LED TV boasts HDR10, HDMI 2.1, Bluetooth and Airplay. Thanks to its Fire TV OS, there's comprehensive app support, including Freeview Play, Prime Video and Netflix, and there's Alexa voice control too. Its sound system comes courtesy of cult audio brand Onkyo. If you're looking for something smaller, the 55-inch model is now down to just £340.
The UF3D is Toshiba’s first TV with Fire TV built-in. It’s designed to integrate with an existing Alexa setup and includes an Alexa Remote for voice control.
This 4K UHD model also features Toshiba’s TRU Picture Engine with Dolby Vision, HDR10 and HLG. Dolby Atmos is supported, and Onkyo has also designed its speaker system, which includes an internal sub.
This isn't a model we have tested, but we were able to give it a spin at IFA and found it very user-friendly.
As you would expect from Amazon's TV platform, there is comprehensive app support. Of course, it benefits from the Fire TV Voice Remote with Alexa to allow you to quickly find, launch and control content as well as compatible smart home devices.
If you are looking for an inexpensive, well-specified smart TV with Amazon's popular platform on board, this Toshiba could be well worth picking up in the Prime Day sale.
MORE
Prime Day TV deal: Hisense 43-inch QLED slashed by 30%
The five-star Sony A90J OLED TV deal stands out as one of the big Prime Day deals
Our pick of the very best TVs currently on the market
Get the What Hi-Fi? Newsletter
The latest hi-fi, home cinema and tech news, reviews, buying advice and deals, direct to your inbox.
Mary is a staff writer at What Hi-Fi? and has over a decade of experience working as a sound engineer mixing live events, music and theatre. Her mixing credits include productions at The National Theatre and in the West End, as well as original musicals composed by Mark Knopfler, Tori Amos, Guy Chambers, Howard Goodall and Dan Gillespie Sells.

















