What's that we hear in the distance? It's the faint ringing of the Black Friday bell, and it is getting louder by the second.
In between the clangs, we detect a herald angel singing the words: "This 65-inch OLED TV is £1400 off!"
After fact-checking this eerie statement, we can confirm that it is indeed true: the 65-inch LG B4 OLED TV is down from £2500 to just £1099 at John Lewis.
Now, cards on the table: we have not reviewed the B4. However, we have reviewed its predecessor, the B3, and that's excellent. And, of course, LG's OLED track record rather speaks for itself. Ultimately, this looks like a pretty safe bet to me at this sort of price.
The B4 is LG's entry-level OLED TV for 2024. It's less bright than the excellent C4, less powerful and less stylish, but we think that all three of those downgrades should be easy to live with at this price.
The lower brightness will make the image slightly less punchy than that of the C4 (not to mention MLA OLED TVs such as the G4), but the B4 will still have the pixel-level contrast control of other OLED TVs, which should make it brilliantly dynamic next to backlit TVs – particularly those at this sort of price. Unless you tend to watch TV in a room flooded in bright sunlight, the lower brightness shouldn't be much of an issue.
The lower-powered chip means the B4 has slightly less-advanced picture processing than the C4, but it should be on a par with that of older C-series models, which were excellent. As for the styling, basic feet and thicker bezels are surely a fair trade-off for such low price.
We described last year's B3 as "all the TV that most people will ever need", and there's no reason to think that this new version will be anything other than at least as good. In a B-series first, it's even got four HDMI 2.1 sockets that support 4K/120Hz, VRR, ALLM and Dolby Vision gaming, making this a seriously strong option for even the most hardcore of gamers.
LG's TVs tend not to sound great (honestly, no TVs do on their own), so budget for a separate soundbar if you can. Otherwise, this looks like an absolutely cracking deal on a brand-new OLED TV.
MORE:
Here are more Black Friday deals
The previous model: here's our LG B3 review
And these are the best OLED TVs you can buy right now