Against all odds, the best TV deal of Prime Day 2024 on the LG C4 is still live, despite the sales event being mere hours away before ending.
And this may largely be because it's not even an Amazon deal, either – it's direct from LG's own website. But be warned you'll have to act fast if you want to grab a heavily discounted C4.
There are three sizes still available, but stocks are drying up fast. The 77-inch model has unfortunately sold out. and all the other sizes are being listed as available in "limited quantities". I wouldn't wait too long if you want to take advantage of the savings, as a result.
I'd argue that the most attractive deal is on the 55-inch model, which is just £999 at LG.com. That's a huge discount of £900.
If you want to go smaller, the 48-inch LG C4 is available for £899 at LG.com, while the 65-inch model is £1499 at LG.com.
We're used to seeing year-old LG OLEDs get big discounts during sales events such as Prime Day, but the C4 has only just come out and a discount this large, this soon, is practically unheard of. The C4 is also my favourite TV of the year so far. It's much better than last year's C3 and even better than the Sony A80L.
Our overall verdict on the C4 is that it represents a surprisingly large upgrade on the C3 of last year. Big improvements have been made to brightness and sharpness, presenting an image with lots of dynamism and rich, vibrant colours.
There’s plenty of detail in the brightest picture elements and the image is just as sharp and solid as it is from the Sony A80L, which indicates a big upgrade on last year’s comparatively soft C3. Importantly, these enhancements have been implemented without adding any sense of exaggeration.
Edges don’t look artificially sharpened, and bright highlights don’t look unnaturally boosted. Overall, it matches the market-leading A80L for a mid-range OLED in almost all areas and even surpasses it with its warmer tone and richer colours.
Sound quality has been significantly improved, too, which is not something that can always be said when describing the newest TVs. This is the first 2024 mid-range OLED TV we have tested and has certainly laid down something of a gauntlet for any would-be rivals.
The C4 features four HDMI 2.1 ports, which is great news for anyone planning to connect game consoles or soundbars via eARC. There's also support for ALLM, VRR, and 144Hz compatibility.
As with all LG TVs, HDR10+ is not supported by the C4. Thankfully, Dolby Vision, HLG and standard HDR10 format are on board, so we don't think this is a big problem.
MORE:
Amazon Prime Day: the best deals on TVs, speakers, headphones and more
Read the full LG C4 review
I’m blown away by how much better the LG C4 is than the C3
The best Prime Day TV deals: the cheapest prices on five-star OLEDs, Mini LEDs and LCDs
