The Sony A95K QD-OLED TV is more expensive than Samsung's own QD-OLED

Sony A95K QD-OLED TV
(Image credit: Sony)

Sony has officially unveiled the price of the A95K, the world's first available QD-OLED TV.

The 55-inch A95K model will cost €3,050, according to FlatPanelsHD. That translates to around £2550 / $3300 / AU$4500. The 65-inch version will go for €4,050, or around $3400 / $4400 / AU$5900.

[UPDATE: a just-spotted leak suggests the A95K's UK price will be £2699]

We here hugely impressed with the A95K after going hands on with the cutting-edge panel last month, but we felt it was "likely to be pricey". Rumours of production issues at Samsung Display, supplier of QD-OLED panels to Sony, only fuelled speculation that the A95K might end up costing an arm and a leg.

But while today's figures are a touch higher than some leaks had previously suggested, they don't seem outrageous – QD-OLED could be a game-changing TV tech, after all.

Crucially, though, Samsung's upcoming S95B QD-OLED TV, which uses the same panel as Sony's A95K, costs significantly less – just $2200 for the 55-inch model and $3000 for the 65-inch version. That's around £1700 / AU$3000 and £3300 / AU$4000, respectively.

Of course, a TV's performance is dictated by far more than its panel technology alone, but it will be fascinating to see how these two QD-OLED TVs compare and whether Sony really has managed to add so much extra value to its model.

Elsewhere, Sony has also announced pricing of its A80K 4K OLED TV (replacement for the What Hi-Fi? Award-winning A80J). It starts at €2300 (around £1900 / $2500 / AU$3400) for the 55-inch and tops out at €4500 (around £3800 / $4900 / AU$6600) for the 77-inch.

The company also revealed the cost of its 'big value' X90K 4K LCD TV (replacement for the five-star X90J). Prices range from €1600 (around £1350 / $1750 / AU$2300) for the 55-inch, up to €4000 (around £3400 / $4400 / AU$5800) for the 85-inch.

There's also the Sony X95K, the company's first 4K Mini LED TV. That model starts at €3500 (around £2900 / $3800 / AU$5100) for the smallest 65-inch size.

Sony is expected to announce pricing for the UK and other European countries any day now. We will update you as soon as we hear any further.

MORE

Sony 2022 TV lineup: everything you need to know

An expert guide to QD-OLED TV

Sony A95K QD-OLED TV vs LG G2 OLED Evo TV: which is better

Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.

Read more
LG C5 on a unit with the webOS home page on screen
LG announces pricing for its 2025 OLED TVs, and it's a promising first sign
LG G5 OLED TV wall-mounted with Apple TV+'s Wolfs on screen
LG has officially revealed the G5 OLED TV's price – and there are already some tempting pre-order deals
LG C5 55-inch OLED TV
LG officially unveils US pricing for its G5 and C5 OLED TVs – and it's good news for fans of smaller screens
Sony Bravia 9 Mini LED TV
I was a little bit disappointed by the Bravia 9, but I think Sony's 2025 flagship TV could be very special
Samsung QE65S95D QD-OLED TV
This five-star Samsung S95D OLED TV has hit its lowest price ever
The 48-inch Panasonic MZ800 OLED TV pictured against a white background
A Panasonic OLED TV for under £500? No, I'm not kidding!
Latest in Televisions
LG C5 55-inch OLED TV
Now is a great time to buy a new OLED TV, but not a 2025 model
Sony Bravia 8 65-inch OLED TV
Philips OLED810 vs Sony Bravia 8: how do they compare?
An illustration showing four OLED panels stacked on top of one another and displaying a sunset scene
Primary RGB Tandem OLED TV tech explained: how it works, why it’s better than MLA and how it compares with QD-OLED
Samsung QN990F on a white media unit with a grey curtain in the behind it and soundbar in front
Samsung QN990F 8K TV
LG C5 55-inch OLED TV
Should you pre-order the LG C5? This five-star OLED TV is excellent, but there is a catch
The 48-inch Panasonic MZ800 OLED TV pictured against a white background
A Panasonic OLED TV for under £500? No, I'm not kidding!
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall