Amazon Prime Day in October: the best TV, hi-fi, home cinema and audio deals still live

Amazon Prime Big Day Deals main image
(Image credit: Future)

And that's that for another year. Amazon Prime Big Deal Days might have finished, but some deals have hung around. Grab a good one and it'll be like Christmas has come early.

In case you missed it, Big Deal Days is basically the autumn version of the retailer's July Prime Day event. It features juicy deals on all manner of TVs, wireless headphones, Bluetooth speakers and home cinema systems from some of the biggest names in the business.

This year has seen some huge discounts, including the lowest-ever price on the Sony XM4, the Amazon Fire TV Stick at better than half price and two great OLED TV deals.

All of the below deals are on products that we have reviewed and can heartily recommend. A fair few of them aren't on Amazon as well – we're not loyal, and neither should you be. Rest assured we only feature reputable retailers so you can buy with confidence.

Read on for our pick of the best deals still live...

Quick links

Editor's picks: the best Prime Day deals overall

WiiM Pro Plus was £219now £169 at Richer Sounds (save £50)What Hi-Fi? Award winnerDeal also available at Sevenoaks

WiiM Pro Plus was £219 now £169 at Richer Sounds (save £50)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a steal at full price but with £50 off? It almost feels too good to be true.
What Hi-Fi? Award winner
Deal also available at
Sevenoaks

LG OLED55C3 2023 OLED TV was £1599 now £999 at Amazon (save £600)Read our full LG C3 review
NEW DEAL

LG OLED55C3 2023 OLED TV was £1599 now £999 at Amazon (save £600)
The C3 isn't much of an improvement on the C2 it replaced and, on balance, the £1499 Sony A80L is a better TV. That said, this is still an excellent OLED and there's no better-specified TV for gaming. At this price, it's very tempting indeed. Read our full LG C3 review

Sonos Raywas £279now £149 at Amazon (save £130)Read our Sonos Ray review

Sonos Ray was £279 now £149 at Amazon (save £130)
Sonos's smallest and cheapest soundbar serves up excellent vocal clarity, punchy projection and a detailed high end. Since a firmware update fixed its buzzing low end, it's a solid four-star proposition, and a steal at this price.
Read our Sonos Ray review

Sony Bravia 8 (K55XR80) was £2199now £1599 at Amazon (save £600)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1599 at Amazon (save £600)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Marantz SA-10was £6999now £3999 at Peter Tyson (save £3000)Five starsRead our Marantz SA-10 review

Marantz SA-10 was £6999 now £3999 at Peter Tyson (save £3000)
It's been a few years since we've reviewed this incredibly talented disc player, but at half off its RRP and £2000 less than when we reviewed it, it's an incredible deal that's a no brainer if you're building a premium system. Five stars
Read our
Marantz SA-10 review

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review
Lowest ever price

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

4 months' Amazon Music Unlimited was £40now FREERead our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was £40 now FREE
Make a massive saving on Amazon's dedicated streaming platform for four whole months up until 10th October. Normally £10.99 a month (£9.99 for Amazon Prime members), you can now save around £40 with this deal.
Read our Amazon Music Unlimited review

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400)
We don't see many audio products that bill themselves as being roughly three things at once, let alone ones that combine a headphone amplifier and a digital audio player with a built-in quad-DAC. This has to be one of the finest discounts we've seen all year. It's £50 more than its Prime Day 2024 price of £549, but still looks quite the bargain.

Focal Elegia was £799now £349 at Sevenoaks (save £450)Read our Focal Elegia review

Focal Elegia was £799 now £349 at Sevenoaks (save £450)
We're astonished that a pair of headphones are enjoying such a massive discount, so this could mean that the Elegia, which are now a few years old, are nearing the end of their lifespan. If that's the case, it could be time to snap up a pair of the Focal Elegia at the lowest price they've ever been, and probably the lowest price they ever will be.
Read our Focal Elegia review

Audiolab 6000N Play was £449now £249 at Peter Tyson (save £200)Read our Audiolab 6000N Play review

Audiolab 6000N Play was £449 now £249 at Peter Tyson (save £200)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £249 price.
Read our Audiolab 6000N Play review

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)Five stars

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)
The QC Ultra Earbuds are class leaders on the noise-cancelling front and sound wonderful too. They are nicely made and offer Immersive Audio support, too. Five stars

Sony HT-A3000 was £599 now £399 at Amazon (save £200)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £399 at Amazon (save £200)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Audio Pro Addon C3 was £280now £119 (save £161)Five starsRead our Audio Pro Addon C3 review

Audio Pro Addon C3 was £280 now £119 (save £161)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically, it could be the best time to buy. Five stars
Read our
Audio Pro Addon C3 review

Best headphones deals

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)

Bose QuietComfort Ultra Earbuds was £300 now £212 at Amazon (save £88)
While the earbuds above are superb value, it's worth stretching to this newest model if you can afford the extra £30. The QC Ultra Earbuds are just as wonderful on the noise-cancelling front, but they sound a little better, call quality has improved, and they offer Immersive Audio support.

Bose QuietComfort Ultra Headphoneswas £450now £329 at Amazon (save £120)

Bose QuietComfort Ultra Headphones was £450 now £329 at Amazon (save £120)
The flagship Bose QuietComfort Ultra Headphones also earned the full five stars from us, and for good reason. The flagship over-ear headphones offer exceptional noise-cancelling tech, a richly involving sound with Immersive Audio support and a decent battery life. Now that they're back to their lowest price at Amazon in all five colourways (some are an extra 95p!), now is the time to strike.

Sony WF-C500was £90now £41 at Amazon (save £49)Five starsRead our Sony WF-C500 review

Sony WF-C500 was £90 now £41 at Amazon (save £49)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth the investment. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5, and are available in black, white, orange and green. Five stars
Read our
Sony WF-C500 review

Focal Elegia was £799now £349 at Sevenoaks (save £450)Read our Focal Elegia review
£450 OFF PREMIUM CANS

Focal Elegia was £799 now £349 at Sevenoaks (save £450)
We're astonished that a pair of headphones are enjoying such a massive discount, so this could mean that the Elegia, which are now a few years old, are nearing the end of their lifespan. If that's the case, it could be time to snap up a pair of the Focal Elegia at the lowest price they've ever been, and probably the lowest price they ever will be.
Read our Focal Elegia review

Cambridge Audio Melomania M100 was £169 now £149 at Amazon (save £20)Read our Cambridge Audio Melomania M100 review

Cambridge Audio Melomania M100 was £169 now £149 at Amazon (save £20)
The Cambridge Audio Melomania M100 go big on battery life, offering a total of 52 hours when the charging case is accounted for. They sound clean, detailed and extremely balanced, with a host of decent features rounding things off nicely. Certainly some of the finer mid-range earbuds around today.
Read our Cambridge Audio Melomania M100 review

Beats Flex were £69.99 now £44.99 at Amazon (save £25)Four stars

Beats Flex were £69.99 now £44.99 at Amazon (save £25)
The Beats Flex are a solid, decent-sounding set of entry-level wireless in-ears – and their neckband design means you’ll never have to worry about losing them. With punchy lows, a durable build, and a smattering of extra features for iOS users, they're an ideal pair of in-ears for those who value... value.Four stars

Apple AirPods Max was £549 now £429 at Amazon (save £120)Five starsRead our Apple AirPods Max review

Apple AirPods Max was £549 now £429 at Amazon (save £120)
The Apple AirPods Max are usually expensive at £549 or £499, so this drop is deeply attractive. Apple's wireless noise-cancelling over-ears were recently refreshed with a USB-C port and new finishes, but these originals are are still wonderful to use, with spatial audio support and fantastic sound quality. Five stars
Read our
Apple AirPods Max review

Best TV deals

Philips 48OLED809 was £1299 now £1049 at Richer Sounds (save £250)Read our Philips OLED809 review

Philips 48OLED809 was £1299 now £1049 at Richer Sounds (save £250)
If you want a 48-inch OLED TV this Philips 809 is one of the best prices you'll find. For your money you'll get a great blow your socks off home cinema experience complete with Philips Ambilight bias light tech. The 65-inch model earned five stars in our review.
Read our Philips OLED809 review

Sony Bravia 8 (K55XR80) was £2199now £1599 at Amazon (save £600)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1599 at Amazon (save £600)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. Listed as £1699, but you can get an extra £100 off by ticking the voucher box. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Amazon Fire TV Omni QLED 65in was £1000now £899 at Amazon (save £101)Read our full Amazon Omni QLED TV review

Amazon Fire TV Omni QLED 65in was £1000 now £899 at Amazon (save £101)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a serious bargain. Its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

Sony XR-48A90K 2022 OLED TV was £1899 now £1349 at Amazon (save £550)Five starsRead our Sony XR-48A90K review

Sony XR-48A90K 2022 OLED TV was £1899 now £1349 at Amazon (save £550)
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size at this knockdown price, and its gaming specs are strong too. Five stars
Read our Sony XR-48A90K review

Sony XR-55A80L 2023 OLED TV was £2399 now £1499 at Richer Sounds (save £900)Read our Sony A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1499 at Richer Sounds (save £900)
Our favourite performance-per-pound TV of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set.
Read our
Sony A80L review

Panasonic TX55MZ1500B was £2199now £1549 at Peter Tyson (save £650)Read our Panasonic MZ1500B review

Panasonic TX55MZ1500B was £2199 now £1549 at Peter Tyson (save £650)
While we reviewed the slightly larger size of this TV, we're confident that all of its positive attributes will apply to this 55-inch version. This Panasonic is brilliantly accurate when it comes to colours, is talented when displaying HDR content and it even sounds better than most TVs thanks to the built-in soundbar.
Read our Panasonic MZ1500B review

Samsung UE85AU7100 TV was £1549 now £1199 at Amazon (save £350)Read our Samsung AU7100 review

Samsung UE85AU7100 TV was £1549 now £1199 at Amazon (save £350)
If you're in the market for a whopper of a TV but don't want to punish the credit card too much, the 85-inch iteration of Samsung's AU7100 is currently £350 off at Amazon. The 43-inch version of this TV was an Award-winner back in 2021.
Read our Samsung AU7100 review

Best hi-fi deals

Technics SA-C600 was £899 now £789 at Amazon (save £110)Five starsRead our Technics SA-C600 review

Technics SA-C600 was £899 now £789 at Amazon (save £110)
There isn’t much the Technics SA-C600 can’t do. It will play your CDs, stream music from your favourite service, connect to a turntable, and it has 30W per channel to power the speakers of your choosing. This is its lowest ever price. Five stars
Read our
Technics SA-C600 review

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)Five starsRead our Triangle Borea BR08 review
Five-star speaker deal

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more. Five stars
Read our Triangle Borea BR08 review

Sony PS-LX310BT Bluetooth was £249now £199 at Amazon (save £50)Five starsRead our Sony PS-LX310BT review

Sony PS-LX310BT Bluetooth was £249 now £199 at Amazon (save £50)
Here, Sony has generously given us a ‘plug and play’ fully automatic deck, including a phono stage, thrown in Bluetooth and priced it at the low end of the market. Very kind of it. Five stars
Read our
Sony PS-LX310BT review

Technics SL-1200GR2 was £1799 now £1549 at Amazon (save £250)Read our Technics SL-1200GR2 review
New deal

Technics SL-1200GR2 was £1799 now £1549 at Amazon (save £250)
With robust build quality and all the DJ trappings, it's little wonder Technics remains a go-to for fans of vinyl. The Technics SL-1200GR2 sounds punchy, clean and muscular and is a pleasure to use, and the whopping £250 off is a great deal.
Read our Technics SL-1200GR2 review

Audiolab 6000N Play was £449now £249 at Peter Tyson (save £200)Read our Audiolab 6000N Play review

Audiolab 6000N Play was £449 now £249 at Peter Tyson (save £200)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £249 price.
Read our Audiolab 6000N Play review

Marantz SA-10was £6999now £3999 at Peter Tyson (save £3000)Five starsRead our Marantz SA-10 review

Marantz SA-10 was £6999 now £3999 at Peter Tyson (save £3000)
It's been a few years since we've reviewed this incredibly talented disc player, but at half off its RRP and £2000 less than when we reviewed it, it's an incredible deal that's a no brainer if you're building a premium system. Five stars
Read our
Marantz SA-10 review

Roksan Caspian M2 was £1699now £999 at Richer Sounds (save £700)Five starsRead our Roksan Caspian M2 review

Roksan Caspian M2 was £1699 now £999 at Richer Sounds (save £700)
The price of the five-star Roksan Caspian M2 has fluctuated over the years, ebbing and flowing like the tides of the sea. This is one of the lowest prices we've ever seen, though, and while you'll need a Richer Sounds VIP membership to get that lovely low price, it's free and easy to join up. Discount on the silver finish. Five stars
Read our
Roksan Caspian M2 review

WiiM Pro Plus was £219now £169 at Richer Sounds (save £50)What Hi-Fi? Award winnerDeal also available at Sevenoaks and Peter Tyson

WiiM Pro Plus was £219 now £169 at Richer Sounds (save £50)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a steal at full price but with £50 off? It almost feels too good to be true.
What Hi-Fi? Award winner
Deal also available at
Sevenoaks and Peter Tyson

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £599 at Amazon (save £1400)
We don't see many audio products that bill themselves as being roughly three things at once, let alone ones that combine a headphone amplifier and a digital audio player with a built-in quad-DAC. This has to be one of the finest discounts we've seen all year.

Best home cinema deals

Wharfedale DX-2 was £450 now £249 at Peter Tyson (save £201)Five starsRead our Wharfedale DX-2 review

Wharfedale DX-2 was £450 now £249 at Peter Tyson (save £201)
The DX-3 has superseded Wharfedale’s DX-2 speaker package, however, with both systems earning five-star ratings you can’t go wrong with either. This latest price drop brings the DX-2 down to just £249 (if you're a member of Peter Tyson's VIP club). We thought it was great value for money at launch, now you can get your hands on this system for even less. Five stars
Read our Wharfedale DX-2 review

Hisense HS214 was £129 now £74 at Amazon (save £55)Read our Hisense HS214 review

Hisense HS214 was £129 now £74 at Amazon (save £55)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit.
Read our Hisense HS214 review

Sony HT-A3000 was £599 now £399 at Amazon (save £200)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £399 at Amazon (save £200)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Harman Kardon Citation Multibeam 1100was £799now £299 at Peter Tyson (save £500)Read our Harman Kardon Citation Multibeam 1100 review

Harman Kardon Citation Multibeam 1100 was £799 now £299 at Peter Tyson (save £500)
This Sonos Arc rival has it where it counts – at full price, it earned four stars in our review, so with this discount it's a fantastic buy. It combines a broad but precise soundstage with HDMI passthrough and a simple set-up. This deal is exclusive to Peter Tyson VIP members.
Read our Harman Kardon Citation Multibeam 1100 review

LG Cinebeam HU715Q was £2999 now £1563 at Amazon (save £1436)Five starsRead our LG CineBeam HU715Q review
Nearly half price!

LG Cinebeam HU715Q was £2999 now £1563 at Amazon (save £1436)
The HU715Q is the most convincing case yet for swapping out your TV for an ultra-short throw projector. Naturally, it doesn't offer the inky blacks, striking contrast or next-gen gaming specs of a 77-inch LG OLED, but it does offer a vastly bigger and more cinematic picture – and for a lower price. Five stars
Read our LG CineBeam HU715Q review

Samsung HW-Q990DBL was £1,111 now £928 at Amazon (save £183)Five starsRead our Samsung HW-Q990D review

Samsung HW-Q990DBL was £1,111 now £928 at Amazon (save £183)
One of our favourite Dolby Atmos soundbars, the Samsung HW-Q990D is what our expert reviews team called "a hugely compelling package overall" thanks to its big, immersive and three-dimensional sound. It's not only a superb choice for movie enthusiasts but also gamers courtesy of its 4K/120Hz HDMI 2.1 inputs. Five stars
Read our
Samsung HW-Q990D review

Denon Home Sound Bar 550was £599now £499 at Richer Sounds (save £100)

Denon Home Sound Bar 550 was £599 now £499 at Richer Sounds (save £100)
This is a good deal on what looks like a very good soundbar. Dolby Atmos, DTS:X, HEOS built-in and AirPlay 2 support combine to make it one of the more feature-rich of its kind we've seen.

Best wireless speaker deals

JBL Flip 6 was £129 now £89 at Amazon (save £40)Five starsRead our JBL Flip 6 review

JBL Flip 6 was £129 now £89 at Amazon (save £40)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. Dispatch is in one to two months, though. Five stars
Read our
JBL Flip 6 review

Audio Pro Addon C3 was £280now £119 (save £161)Five starsRead our Audio Pro Addon C3 review

Audio Pro Addon C3 was £280 now £119 (save £161)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically, it could be the best time to buy. Five stars
Read our
Audio Pro Addon C3 review

Beats Pill was £149 now £119 at Amazon (save £30)Four stars

Beats Pill was £149 now £119 at Amazon (save £30)
The new Beats Pill is a sleek speaker with clean, rich sound and rich bass that offers plenty to love, and is particularly great for travel given its petite, packable curves and IP67-rated waterproofing. A strong battery life rounds things off rather nicely. Yes, you can get better sound for the price, but if the whole package appeals, you won't be disappointed with the latest Pill. Four stars

Bose SoundLink Flexwas £149now £99 at Amazon (save £50)Read our Bose SoundLink Flex review

Bose SoundLink Flex was £149 now £99 at Amazon (save £50)
Bar a couple of extra features, the SoundLink Flex is a Bluetooth speaker, pure and simple. Nothing wrong with that, especially when it does such a good job of it – which it certainly does, with a healthy battery life, element-resistant design and excellent sound quality. It's a lot of speaker for the money.
Read our Bose SoundLink Flex review

B&O Beosound A1 2nd Genwas £239now £178 at Amazon (save £61)Five starsRead our B&O Beosound A1 2nd Gen review

B&O Beosound A1 2nd Gen was £239 now £178 at Amazon (save £61)
The chic little speaker delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its stylish design plus the bonus of Alexa smarts, and you're looking at a top Bluetooth speaker. Five stars
Read our
B&O Beosound A1 2nd Gen review

Amazon Echo Dot (5th Generation) was £55now £22 at Amazon (save £33)Five starsRead our Amazon Echo Dot (5th Generation) review
Better than half price!

Amazon Echo Dot (5th Generation) was £55 now £22 at Amazon (save £33)
It's no surprise that Amazon is offering heavy discounts on its own hardware, but even so, this Echo Dot deal is pretty stellar. This latest generation model is already down to almost half price. Did we also mention it's a five-star smart speaker? Five stars
Read our Amazon Echo Dot (5th Generation) review

Amazon Echo Popwas £45now £20 at Amazon (save £25)

Amazon Echo Pop was £45 now £20 at Amazon (save £25)
The Echo Pop looks like an Echo Dot sliced in half. It's built for smaller rooms, is powered by the AZ2 Neural Edge processor, and has Alexa onboard for all the usual smart home tricks. We haven't reviewed it, but Amazon's other Echo speakers have always tested well, and at under half price, it looks worth a pop.

Best tablet deals

Amazon Fire HD 10 (2023)was £149now £79 at Amazon (save £70)Read our Amazon Fire HD 10 (2023) review

Amazon Fire HD 10 (2023) was £149 now £79 at Amazon (save £70)
If you can't afford – or don't want – an iPad, this more affordable model is the next best thing. Punchy picture quality and a solid build make it a great bet, especially at this discounted price.
Read our Amazon Fire HD 10 (2023) review

Apple iPad 2022 was £499now£324 at Amazon (save £175)What Hi-Fi? Awards winnerRead our full Apple iPad 2022 review

Apple iPad 2022 was £499 now £324 at Amazon (save £175)
The latest iteration of the standard iPad is a welcomed refresh in the design department, and the switch to USB-C was a long-overdue improvement. Apple pushed the boat out to commemorate its original tablet hitting double digits, but it also made it a fair bit more expensive. Available in Blue, Yellow, Silver and Pink. What Hi-Fi? Awards winner
Read our full Apple iPad 2022 review

Apple iPad (2021)was £369now£279 at Amazon (save £90)Five starsRead our full Apple iPad 2021 review

Apple iPad (2021) was £369 now £279 at Amazon (save £90)
The 9th Generation iPad is a stellar tablet, even two years after it launched. Its picture and sound both thoroughly impressed us, and it has some additional features over the newer model such as a headphone jack. Available in Space Grey and Silver. Five stars
Read our full Apple iPad 2021 review

Amazon Prime Day FAQ

What is Amazon Prime?

Amazon Prime Video displayed on a wall-mounted TV above a shelf.

(Image credit: Amazon)

In order to be eligible for Amazon Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.

In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

What is Amazon Prime Big Deal Days?

It's Amazon's autumn sale, essentially another Prime Day but in October rather than July.

Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

Prime Big Deal Days officially takes place over two days, but the deals can go on for weeks.

You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Big Deal Days, and cancel your membership without paying a penny. You scallywag, you.

When does Amazon Prime Big Deal Days 2024 start?

Prime Big Deal Days 2024 took place 8-9th October 2024. Just like last year, it's a two-day affair.

When does Amazon Prime Big Deal Days 2024 end?

Prime Big Deal Days 2024 finished at 23.59 on 9th October.

Amazon Prime Big Deal Days 2024 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.

2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2024 deals.

Is Amazon Prime Big Deal Days only once a year?

Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Spring Deal Days takes place in the spring, followed by Prime Day in the summer. Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November.

Amazon Prime Big Deal Days vs Prime Day

Wondering what the difference is between Prime Big Deal Days and Prime Day? It's really just the name. Both are two-day sales, and both see similar discounts on mostly the same products. It's just that Prime Big Deal Days takes place in October in the run-up to Black Friday, while Prime Day is a summer event.

What discounts are offered on Amazon Prime Big Deal Days?

There are plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.

But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.

What benefits do Prime members get on Amazon Prime Big Deal Days?

Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.

What are Prime Experiences?

Amazon introduced Prime Experiences at Prime Day 2023. These offered UK Prime members the chance to buy "limited-edition, once-in-a-lifetime" experiences during the sales event, including a trip to the set of Neighbours in Australia.

Amazon hasn't mentioned them since, so looks like it's quietly shelved the idea...

Is Amazon Prime Big Deal Days for everyone?

It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply
  • SHaines
    Friesiansam said:
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    This really shouldn't be mysterious: Amazon Prime Days are some of the biggest shopping days there are. When they come around, folks look for whatever information they can find on what deals to expect. When everyone starts searching for specific terms, publishers make sure they have content covering those terms.

    If you go to literally any site that covers consumer electronics, they're covering Amazon Prime Day.
    Reply