And that's that for another year. Amazon Prime Big Deal Days might have finished, but some deals have hung around. Grab a good one and it'll be like Christmas has come early.
In case you missed it, Big Deal Days is basically the autumn version of the retailer's July Prime Day event. It features juicy deals on all manner of TVs, wireless headphones, Bluetooth speakers and home cinema systems from some of the biggest names in the business.
This year has seen some huge discounts, including the lowest-ever price on the Sony XM4, the Amazon Fire TV Stick at better than half price and two great OLED TV deals.
All of the below deals are on products that we have reviewed and can heartily recommend. A fair few of them aren't on Amazon as well – we're not loyal, and neither should you be. Rest assured we only feature reputable retailers so you can buy with confidence.
Read on for our pick of the best deals still live...
Quick links
- 6 months free Prime: students & 18-22 year-olds
- Amazon Music Unlimited: 4 months free
- Best deals under £100: affordable devices
- Bose QC Earbuds II: save over £100
- Bravia 8 TV: save 27% on 55in TV
- Echo speakers: better than half-price
- Fire TV: deals on TVs and smart sticks
- John Lewis: free next-day delivery on Apple devices
- Sonos soundbar: save 47%, now £149
- Sony XM5: £70 off Award-winning wireless earbuds
- Sony WH-CH520: lowest ever price
- TVs, movies and home cinema: browse the best deals
- Wine, beer and spirits: save up to 34% on drinks
Editor's picks: the best Prime Day deals overall
Best headphones deals
Best TV deals
Best hi-fi deals
Best home cinema deals
Best wireless speaker deals
Best tablet deals
Amazon Prime Day FAQ
What is Amazon Prime?
In order to be eligible for Amazon Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.
In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
What is Amazon Prime Big Deal Days?
It's Amazon's autumn sale, essentially another Prime Day but in October rather than July.
Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
Prime Big Deal Days officially takes place over two days, but the deals can go on for weeks.
You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Big Deal Days, and cancel your membership without paying a penny. You scallywag, you.
When does Amazon Prime Big Deal Days 2024 start?
Prime Big Deal Days 2024 took place 8-9th October 2024. Just like last year, it's a two-day affair.
When does Amazon Prime Big Deal Days 2024 end?
Prime Big Deal Days 2024 finished at 23.59 on 9th October.
Amazon Prime Big Deal Days 2024 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.
2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2024 deals.
Is Amazon Prime Big Deal Days only once a year?
Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Spring Deal Days takes place in the spring, followed by Prime Day in the summer. Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November.
Amazon Prime Big Deal Days vs Prime Day
Wondering what the difference is between Prime Big Deal Days and Prime Day? It's really just the name. Both are two-day sales, and both see similar discounts on mostly the same products. It's just that Prime Big Deal Days takes place in October in the run-up to Black Friday, while Prime Day is a summer event.
What discounts are offered on Amazon Prime Big Deal Days?
There are plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.
But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.
What benefits do Prime members get on Amazon Prime Big Deal Days?
Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.
What are Prime Experiences?
Amazon introduced Prime Experiences at Prime Day 2023. These offered UK Prime members the chance to buy "limited-edition, once-in-a-lifetime" experiences during the sales event, including a trip to the set of Neighbours in Australia.
Amazon hasn't mentioned them since, so looks like it's quietly shelved the idea...
Is Amazon Prime Big Deal Days for everyone?
It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).