Spotify plans a 'new direction' – all to be revealed next week

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Global press conference on November 30th will unveil "a new direction for the company"

Daniel Ek, Spotify

Now here's a bit of intrigue: Spotify has called a global press conference in New York next week, on November 30th, at which it will announce "a new direction for the company".

Details remain scarce, but the invite apparently says that Spotify CEO Daniel Ek (right) will be on hand "to share some exciting news", accompanied by "a special guest or two".

So what could it be? An iPad app? A new interface? Spotify for movies? Further integration with Facebook?

All that Spotify will say for now is that "we are holding our first press conference in New York on November 30th to unveil the latest major development from Spotify – and a new direction for the company".

Looks like we'll have to wait until next week to find out more.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.