Spotify hits 2.5 million paying subscribers

Spotify

The streaming service announced the news with a post on the company's blog.

Spotify announced in March 2011 that it had one million paying subscribers in Europe, so clearly there's been solid growth in the last 8 months.

The service launched in the US in July and has subsequently integrated with Facebook, bringing new users.

The company is also set to announce 'a new direction' at a press conference on November 30th, which was again mentioned in the brief statement.

"We’ll continue to focus on providing you with the best music service possible. We’ve got some exciting developments in the works, which we’ll share with you very soon."

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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).