SoundCloud signs Sony deal, prepares to launch paid subscription service

The deal means SoundCloud will be able to have music available to stream from a number of big-name artists including The Weeknd, Calvin Harris, Justin Bieber and Coldplay.

Music Business Worldwide reports that Sony will receive stock in SoundCloud, and will also be able to take part in the company’s next round of funding.

SoundCloud now has all three major labels on board, after signing deals with Warner Music Group and Universal Music Group, and is expected to speed-up plans to release a paid subscription service - reportedly a specific part of the deals.

SoundCloud also has similar deals with Merlin, a company that represents around 20,000 independent labels worldwide, and the National Music Publishers Association (NMPA), which represents approximately 800 American publishers.

When SoundCloud will release a paid service remains unclear, but it's expected to cost $10 per month in an effort to compete with the likes of Spotify and Apple Music. There's also talk of a lower-priced tier to draw customers away from other services and perhaps keep existing free users (relatively) happy.

Sony Music has been making headlines itself this week, after it was revealed it paid $750 million to acquire the remaining 50 percent stake in Sony/ATV publishing.

MORE: Best music streaming services 2016

Max Langridge

Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.

Latest in Music Streaming
Spotify screenshot banner image
Spotify Hi-Fi quality and gig benefits expected in 2025 via $6 Music Pro add-on
System of a Down Toxicity album cover
I use this acclaimed album for testing all the time – you should use it to rock your system's world
Bjork Post album cover
Treat your hi-fi system to these 11 incredible albums celebrating their 30th birthday this year
Amazon Music Screenshot
Amazon Music just lost its biggest selling point with its latest price hike
Gregory Alan Isakov with the Colorado Symphony Orchestra
What Hi-Fi? reviewers share their favourite-ever albums for testing hi-fi
Presto music screenshot
There's a new music streaming service in town – and it promises to pay artists a lot more
Latest in News
The Xiaomi Buds 5 Pro in a black carry case, next to white and silver carry cases, on a grey background.
The world's first wi-fi earbuds are here... but there's a catch
Sony WH-1000XM5 on a table
This latest Sony WH-1000XM6 leak suggests they will launch soon
JBL Bar 1300 soundbar system
Save hundreds on this wireless JBL Dolby Atmos soundbar system
Members of Pink Floyd crouching down wreathed in smoke at Pompeii.
The iconic 1972 concert film 'Pink Floyd: Live At Pompeii' has been remastered for 4K IMAX
Pro-Ject AC/DC Turntable
Pro-Ject's AC/DC Turntable wants to put your vinyl on the highway to heaven, not hell
LG C5 on a unit with the webOS home page on screen
LG announces pricing for its 2025 OLED TVs, and it's a promising first sign