The Sound of Vinyl offers exclusive records via text message

What's the easiest way to buy vinyl? Online? Oh no.

A call? Think again.

Text message? Now you're talking!

The Sound of Vinyl storefront, which was created by a division of Universal Music Group, provides its members with text-based recommendations for their next record purchase.

Users enter their phone number and create a "taste profile", and then the shop sends daily texts with album recommendations straight to their phone.

Reply "Like" or "Dislike" to improve the accuracy recommendations, or "Yes" to instantly buy the album (warning: only suitable for people with a lot of disposable income or the willpower to resist the daily temptation of vinyl).

They have a catalogue of over 20,000 titles, as well as some exclusive items from Arrested Development, Marvin Gaye, Miles Davis, Iggy Pop, KISS, Grand Funk Railroad and The Go-Gos which will be released in the future.

Unfortunately (or perhaps fortunately, for the more impulsive among us) the service is only available in the U.S. at the moment - so in the meantime, how about some of the weirdest vinyl ever made instead?

MORE:

When vinyl becomes art beyond music

15 celebrities and their record collections

How to digitise your vinyl collection

7 fictional record stores we'd like to visit

Best turntables of the 21st century

How to get the best sound from your turntable

Adam was a staff writer for What Hi-Fi?, reviewing consumer gadgets for online and print publication, as well as researching and producing features and advice pieces on new technology in the hi-fi industry. He has since worked for PC Mag as a contributing editor and is now a science and technology reporter for The Independent.

Latest in Vinyl
The Vinyl Factory
Vinyl and CD recycling scheme reboots in the UK – and major indie record stores are onboard
A woman flicking through stacks of vinyl records in a Rough Trade shop.
John Lewis to start selling vinyl records this month – and it has pretty great taste
Record Store Day logo banner image
Record Store Day date confirmed! RSD 2025 returns this April to support UK indie record stores
Gant All Night Long vinyl cover in front of records
How to spot fake records: 10 tips to avoiding counterfeit vinyl
Vinyl Moon
I tested 3 vinyl record cleaning systems – and the results were both revelatory and depressing
Shelves full of vinyl records.
The vinyl revival continues! WH Smith stores will start selling records again
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall