Sony KDL-65S990A is world's first curved LED TV

Sony has launched the world's first curved LED TV, the 65in KDL-65S990A. The S990A is set for release on October 27th, with a US price of $4000.

Sony's IFA 2013 press conference was jam-packed with new products and this curved LED TV almost snuck under the radar.

The curvaceous 65in screen follows in the footsteps of the LG 55EA9800 curved OLED and the Samsung S9C.

This Sony set claims to be the world's first curved LED (rather than OLED) and sports a screen with a full HD Triluminos display, the X-Reality Pro processing engine and dynamic edge LED backlighting.

The slight curve claims to deliver a wider viewing angle, while multi-angle speakers will take care of the sound.

There's passive 3D tech inside, too, and the set works with Sony's smartphone and tablet remote control app. MHL, Miracast and NFC technolgy allows you to get your phone's content on the screen, too. Maybe the new Sony Xperia Z1?

You can pre-order the set now in the US, but no word on UK release date or price as yet. Is curved the new flat where TVs are concerned?

Hands on: Samsung S9C curved OLED TV

by Joe Cox

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).