Hot-on-the-heels of the launch of the Sony Bravia ZD9 series, Sony has introduced five new ranges of 4K HDR TVs to its 2016 line-up.
The XD83, XD80, and SD80 series feature Ultra HD 4K resolution and HDR (high dynamic range), while the XD75 and XD70 have 4K resolution screens but no HDR.
While the ZD9 series gets all the benefit of a powerful new X1 Extreme processor, improved backlighting and a gold-accented design, the five new TV ranges are packed with Sony's existing technologies.
4K X-Reality Pro, which handles the upscaling of all content to 4K and ensures detail and clarity, is present across all ranges.
The XD83 and XD80 have the added bonus of Sony's colour engine, Triluminous Display, and, along with the curved SD80, they have a clever cable management system where wires are fed through the stands.
Android TV returns as the smart TV platform and brings hundreds of apps and GoogleCast.
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There are a total of nine screens within the five ranges.
Models and prices below:
XD83
49in - £1100
43in - £900
XD80
55in - £1300
49in - £1000
43in - £850
XD75
65in - £1700
XD70
55in - £1000
49in - £800
SD80
50in - £1200
All new Sony TVs will be available in the UK soon.
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