Sky will launch 3D TV channel on October 1st

Sky 3D TV

The ground-breaking service will be available to any Sky+HD subscribers with a 3D-ready TV, and will offer movies and live sport in 3D.

Sky 3D is compatible with all the 3D TVs being introduced by Sony, Samsung, LG and Panasonic, and works with both 'active' and 'passive' formats

Launch weekend highlights will include this year's Ryder Cup, with three days of live coverage from Celtic Manor, and 3D films Bolt and Monsters vs Aliens.

The Sky 3D line-up will then continue to expand in the run-up to Christmas with more films in 3D: Alice in Wonderland; Ice Age – Dawn of the Dinosaurs; Coraline; Fly Me to the Moon; Harry Potter & The Half Blood Prince; and My Bloody Valentine.

Sky has agreed with the major studios Disney, Fox, Universal, Warner Brothers, Paramount and DreamWorks to showcase the best of Hollywood in 3D.

The broadcaster will also offer a range of live 3D sport, including Premier League football, from launch.

All Sky+ HD viewers with a 3D TV will be able to receive Sky 3D TV, as no set-top box upgrade is required. Those who subscribe to Sky's top channel and HD pack will receive the 3D service at no extra charge.

Jeremy Darroch, Sky's chief executive, says: " As with high definition, 3D is set to transform the way TV is enjoyed in homes nationwide."

Sky began broadcasting its 3D channel in 1500 clubs and pubs across the UK and Ireland in April.

Earlier today, BSkyB reported a sharp increase in annual pre-tax profits, up more than threefold to £878m in the year to end-June 2010. Revenue rose by more than 10 per cent to £5.9bn.

New subscriptions, particularly for Sky's HD service, contributed to the increase. The number of HD customers doubled over the year, and between April and June this year Sky added 429,000 new HD customers.

Follow whathifi.com on Twitter

Latest in TV Streaming Services
Cobra Kai
The 'perfect' and 'emotional' finale to Netflix's action-packed hit series is finally here
Emily in Paris
Netflix's UK prices are rising – here's how much more you'll pay
BBC
Netflix viewers may soon have to pay the BBC licence fee – and I think it's a good idea
A TV showing the new Now home page with Free Guy as the featured selection. Two people sitting in the foreground watching the TV in a modern living room environment.
Now TV to receive a major overhaul with new features and a fresh look later this month
DC League of Legends Super-Pets
This "cute superhero romp" from DC Comics arrives on Netflix just in time for family movie night
Apple Music new releases and playlists on desktop app
Hurry! Sensational streaming deal gets you six months of Apple Music for just $2.99
Latest in News
Q Acoustics 3050i
Save £650 on this five-star Q Acoustics 5.1 home cinema setup
Marantz Cinema 30 AVR
Our Award-winning reference Marantz AVR is still selling at its best price ever
Meze Audio Poet
Meze's open-back Poet cans arrive, and they want to bring your music alive
Side view of Marantz CD6007 on wooden rack with magazines in background
This Award-winning Marantz CD player is back at its Black Friday price
Sonos Arc standing on a wooden unit beneath a TV screen
Stock of the Sonos Arc is starting to dry up – but there are still savings to be found on this Dolby Atmos soundbar
A woman relaxing in an armchair clasping a mug, gazing admiringly at a yellow turntable and speakers on a hi-fi cabinet.
Pro-Ject's new hi-fi system adds a splash of colour to your listening