Sky Store brings 1000+ on-demand movies to Sky Anytime+

SD movies start at just 99p, rising to £3.99 for blockbuster new movies in HD.

Sky also confirmed that Sky Anytime+ will be available to all Sky customers from Easter – a Sky Broadband subscription will no longer be required.

Sky Anytime+ delivers a wide range of on-demand content for free as well as offering pay-per-view films.

Sky is at pains to point out that its pay-per-view movies, via the new Sky Store if you're an Anytime+ customer, are cheaper than iTunes and Lovefilm in many instances.

New releases are £3.49, library movies are £1.99 and special offers are 99p. HD films rather than SD will cost 50p more.

Sky Box Office will continue as the place for non-Sky Anytime+ customers to choose from a more limited range of the latest movies on the live channels from £3.49 per title.

All Sky TV customers meanwhile can rent movies on a pay-per-view basis from the new Sky Store on laptops via the Sky Go application, which already has a Sky Movies application, too.

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).