Shure teams up with Grammy Award winner for striking crimson red Aonic Free wireless earbuds

Shure Aonic Free
(Image credit: Shure)

Grammy Award-winning artist Jacob Collier and Shure have teamed up to launch the all-new Aonic Free True Wireless Sound Isolating Earphones in crimson chrome red.

Shure, a firm with nearly 100 years of history shaping audio, has apparently been a go-to brand for Jacob Collier since he received an SM58 vocal microphone for his 11th birthday. This next evolution of Shure – the result of a collaboration with the Grammy Award-winner – brings technology from the studio to the street, promising the same high-quality Shure audio that so many artists and creators rely on to the rest of us.  

Announced earlier this month in graphite grey, Aonic Free have garnered some initial praise – although we have yet to test them. With the holidays around the corner, a great-sounding pair of sound isolating earphones are at the top of many a wish list though, and the eye-catching crimson chrome red certainly fuses style with function on paper. 

A plethora of musicians have trusted Shure gear on stage and in the studio over the years, including Elvis, The Beatles, Jimi Hendrix, Aretha Franklin, Jennifer Lopez, Luke Bryan and now, Jacob Collier. 

"Frankly, the Aonic Free are the perfect option for anyone who wants studio-quality audio, anywhere," said Collier. 

“Jacob’s close relationship with Shure and his discerning ear for the highest-quality audio made it a natural decision for us to work with him on this campaign,” said Brooke Giddens, head of global artists marketing at Shure. 

As with their grey counterparts, Shure Aonic Free earphones provide a hook-free, pocketable design in a sleek, lightweight, and compact design. In a world where personalisation is expected, you can also tailor the audio experience with the ShurePlus Play app’s custom multi-band EQ and presets. And, in addition to the feature controls, the app lets you customise tone and voice prompts for important notifications such as power on/off, connection confirmation, and low battery.

When noise cancellation is a must, Shure's Sound Isolation technology is incorporated, promising to easily block extraneous noise up to 37dB. To hear immediate surroundings, Environmental Mode activates exterior microphones with just the press of a button too. 

With a claimed 21 total hours of playback (seven hours of listening with two full additional charges from the pocket-friendly carrying case) and a fast charge feature for one hour of playback after only 15 minutes in the case, the battery life sounds good, if a step below class-leading. 

Shure Aonic Free True Wireless Sound Isolating Earphones are now available in both Graphite Grey and the new Crimson Chrome Red for a retail price of £179 / $199 / €199 (around AU$300). Purchase includes the earphones, a fit kit with Comply foam sleeves in S/M/L, pocketable charging case, and USB-C charging cable. 

MORE:

Check out the best true wireless headphones around

Looking to save on a set of earbuds? Here are the best headphones deals

See our pick of the best audiophile headphones

Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds. 

Read more
Technics EAH-AZ100 wireless earbuds
Forget the rest, these are the two pairs of wireless headphones I'm most excited about from CES 2025
Technics EAH-AZ100 earbuds on table with coffee and book
Technics celebrates 60th anniversary with AZ100 flagship wireless earbuds
Sony WF-C510 in-ear headphones
Best budget wireless earbuds 2025: top affordable pairs tested by our experts
Yamaha YH-5000SE on a white desktop
Best audiophile headphones 2025: 9 best-sounding luxury pairs for music fans
Technics EAH-AZ100 wireless earbuds
Best in-ear headphones 2025: top earbuds tried and tested by our experts
White Sony WF-C700N wireless earbuds in the hand over a red table with their case partially visible in the background.
Best cheap headphones 2025: great music quality on a budget
Latest in Wireless Earbuds
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
The AirPods 4 and AirPods Pro 2 in their charging cases standing side by side on a wooden surface with a hand out flat behind them.
All three current in-ear AirPods are up to 32% off at Amazon – here's which pair you should buy
HMD amped buds in blue on a blue background
Never worry about your smartphone running out of juice again: these earbuds' charging case has a super-useful feature
The Xiaomi Buds 5 Pro in a black carry case, next to white and silver carry cases, on a grey background.
The world's first wi-fi earbuds are here... but there's a catch
Sony WF-C700N held in the hand
I can’t wait for new flagship Sony wireless earbuds – but I’m more excited about its leaked cheaper pair
Sony WF-C700N held in the hand
Sony WF-C700N sequel leak teases improved ANC and battery, but will they get better codec support?
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position