Aimed at those looking to upgrade for the first time from those pesky, invariably tinny, freebie buds, the SE102s will sell for £53 in HMV and elsewhere on the high street and online.
The latest addition to the range boasts 'dynamic microspeakers', a range of various fit sleeves for every ear and a selection of Shure's own noise isolating sleeves that aim to block out up to 90% of ambient noise.
You'll also get an 'interchangeable cable' for using with different devices and a natty drawstring carry bag – beats stuffing them straight in your rubbish-filled pocket.
The Shure SE102 earphones are released today.