Samsung's new 55in and 65in HU8500 curved UHD TVs are now on sale at selected retailers across the UK, with prices starting from £2699.
The Korean manufacturer's range was first shown off at CES 2014 and later given an official launch at The Gherkin in London last week.
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Samsung claims its new Ultra HD sets offer "a deeper sense of depth, wider viewing angles and cleaner picture quality with higher contrast levels".
The company has also adopted a technology called Auto Depth Enhancer. This aims to analyse different areas of an image on the screen and adjust contrast levels to provide a "superior sense of depth".
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The TVs feature a 4.2m radius curvature, which Samsung says is optimised for the average viewing distance and offers a wider field of view by shortening the distance between the viewer and the edges of the screen.
Meanwhile, the sets also feature "four-step UHD upscaling technology" that converts standard- and high-definition images to those of a higher and sharper quality.
The Samsung UE55HU8500 is on sale for around £2699 and the 65in UE65HU8500 is on sale for £3999.
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