Samsung’s new QD-OLED TV panels are set to be even brighter than last year’s models

Samsung CES 2025 TV demo room
(Image credit: Samsung)

Samsung has lifted a wealth of details on its 2025 TVs, including a major boost to its top line QD-OLED sets.

According to FlatpanelsHD, this year’s QD-OLED TVs from Samsung Display will be 30 per cent brighter than last year’s models.

We can expect to see the panel in action in at least the Samsung S95F at CES 2025 where it makes its debut. It could also make an appearance in models to be released later in the year.

The previous model boasted the ability to reach 3000 nits, and the new panel has been reported to best that with over 4000 nits. We have reached out to Samsung to confirm the exact figure, and the What Hi Fi? Team are at CES to get all the latest updates.

We reviewed Samsung’s S95D, which offers 3000 nits, last year and gave it five stars for its phenomenal contrast and picture quality. In our review, we said its “ground-breaking brightness makes it the best OLED TV yet for bright rooms”.

That being said, Samsung is not the only company going hard on brightness this year. LG, for example, has announced the launch of the G5 OLED which it has said will be the brightest TV on the market.

Samsung has also released information on how AI will factor into its new OLED TV models ahead of CES 2025. The tech giants says that its Samsung Vision AI features have now been integrated into its Neo QLED, OLED and QLED sets, among others.

The company’s smart TVs and monitors will feature Microsoft Copilot, which will provide the option to have personalised content recommendations as well as other services.

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Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.