Samsung turns attentions to affordable TVs

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The company's executive vice president says cheaper models will be available in one or two months

Samsung TV

The head of Samsung's TV business has said that the affordable TV market is the company's next key target area for growth.

While the focus last year was on more premium, 3D sets, this year Samsung plans to meet what it sees as growing demand for cheaper sets, especially in its native South Korea.

Kim Hyun-suk, executive vice president of Samsung's visual display division, said: "As long as there's demand, we're open to get into that segment.

"We've been preparing to introduce cheap models and have been studying to optimize production costs and retail prices. Those (cheap) models will be ready for sale in one or two months."

Samsung's sales figures have remained solid in turbulent times, selling 43 million flatscreen TVs last year. The company is aiming to sell 50m TVs this year.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).