Samsung S9 4K Ultra HD TV now on sale in UK

Samsung S9 4K Ultra HD TV

Samsung and UK retail store Selfridges have unveiled the Samsung S9 85 inch 4K Ultra HD TV, to be sold exclusively at Selfridges' flagship Oxford Street and Birmingham stores.

Spotted at CES in January, the S9 4K UHD TV is now available on UK-shores for an eye-watering £35,000.

MORE: Samsung Galaxy S4 review

As well as offering the 4K Ultra HD resolution (that's 3820 x 2160 pixels) the S9 (S9000) also comes with the company's Smart Evolution technology, allowing owners to upgrade their TVs to suit current and future technologies.

Announcing the release of the TV, Richard Jones, Selfridges' Technology Buying Manager commented that the Samsung S9 "is the world's first Future Ready UHD TV, the quality and design breaks new boundaries in the world of HD TV.

"Our customers expect the latest and finest technology for their homes and personal use. We hope to pioneer the way forward in the latest releases and Samsung is exactly this."

The Samsung TV follows in the footsteps of the Sony KD-84X9005 84in 4K TV and the LG 84LM960V 4K TV.

For those with money to burn, the Samsung S9 4K Ultra HD TV is availble now.

UPDATE: The TV has now been joined by 55in and 65in 4K TVs from Samsung.

Written by Joe Cox

Follow whathifi.com on Twitter

Join us on Facebook

Kob began his career at What Hi-Fi?, starting in the dusty stockroom before rising up the ranks to join the editorial and production team as the Buyer’s Guide editor. Experienced in both magazine and online publishing, he now runs the TV & audio section at Trusted Reviews where he keeps a beady eye on all the latest comings and goings in the hi-fi and home cinema market. 

Latest in Televisions
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Samsung Frame Pro TV on free-standing legs, flanked by two Music Frame speakers in a modern setting with plants and wooden furniture.
Samsung is taking its flagship 4K Mini LED TV in a new direction – and I think it's the right one
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
LG OLED42C3 and OLED65C3 in What Hi-Fi? test rooms
Amazon has slashed the price of a five-star LG OLED TV for its Spring Sale – but I wouldn't buy it
LG C5 55-inch OLED TV
Now is a great time to buy a new OLED TV, but not a 2025 model
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position