Samsung overtakes Apple to take no.1 smartphone spot

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Samsung shipped 27.8m smartphones in the last quarter, taking 23.8% of the market

Samsung Galaxy S II

Samsung shipped 10 million more smartphones than Apple in the last quarter, making the company the world's number one smartphone manufacturer by sales.

The company, already the world's no.1 manufacturer of TVs and the maker of our award-winning smartphone the Galaxy S II, took 23.8% of the market according to marketing and research consultancy, Strategy Analytics, selling 27.8m smartphones.

Apple, which released its iPhone 4S earlier this month, took second place, selling 17.1m phones, a 14.6% share of the smartphone market.

Nokia, which announced its latest smartphones yesterday, was in third position – though it remained in top spot when lower cost mobiles were taken in to account.

The global smartphone market climbed 44% year-on-year, selling 117 million units.

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Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).