Samsung installs world's first Cinema LED display for movie theatres

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Could the 34ft LED screen signal the beginning of the end for the traditional projector?

Samsung has installed its first commercial Cinema LED display at the Lotte Cinema World Tower in Seoul, South Korea.

It's nearly 10.3m wide and boasts 4K resolution (4096 x 2160) and HDR support.​

MORE: HDR TV: What is it? How can you get it?

Samsung claims the screen's peak brightness levels are nearly ten times greater than that offered by standard projectors.

The company also claims its ultra-contrast and low-tone grayscale settings help deliver "the brightest colours, deepest blacks and most pristine whites at a nearly infinite contrast ratio".

The screen works with a state-of-the-art surround system from JBL, which includes speakers bordering the screen and proprietary audio processing technology.

JBL's parent group, Harman International, was bought by Samsung in 2016 in a deal believed to be worth around $8bn.

The screen is fully compliant with the Digital Cinema Initiative's (DCI's) theatre technology standards, so it can match the complete colour spectrum set by the industry.

"Through sharper and more realistic colours, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture," said HS Kim, President of Visual Display Business at Samsung Electronics.

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Andy Madden
Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.