Samsung expected to post record quarterly profits

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Strategy of developing both cheaper and more premium models has helped the Korean company become a market leader in the smartphone market

Samsung Galaxy S4

To say Samsung is on a roll at the moment is something of an understatement: the Korean electronics giant is expected to post record profits for the period July-September 2013.

The company is forecasting an operating profit of 10.1 trillion won (£5.8bn) for the quarter, an increase of 25%. This would beat many analysts' predictions.

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Samsung has had notable success with its Galaxy range of smartphones and tablets, and also the highly competitive TV market. It is now the leading player in the global mobile phone market, and has been highly innovative in the smart TV market as well.

Its strategy of developing products for both the low- and high-end sectors of the mobile market has clearly paid dividends. The Galaxy S4 has taken the fight to Apple's iPhone, while in emerging markets such as India and China it has a range of lower-cost models.

By Andy Clough

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.