Rara Music launches as streaming rival to Spotify

Rara Music aims to make the business of streaming music simpler for those yet to try one of the existing services.

An easy to navigate interface and pre-programmed stations of music are reportedly two key features, helping people to find the music they want to listen to more easily.

Rara Music has been set-up by the founder of Omnifone, which currently powers music services for the likes of Sony and Research in Motion.

The subscription service is set to have a similar pricing model to existing services, according to AllThingsD, with £5/month and £10/month options.

The latter service will give mobile access, as is standard for the premium model, with an Android app available now and an iOS app to follow.

HP will also be integrating the service on some of its computers and offering trials at reduced rates.

More news on Rara Music as and when we get it...

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).