Quick! It's the last day of Prime Day and this incredible LG C4 deal won't last long

(Image credit: LG Electronics)

We always like to keep an eye on our favourite OLED TVs on Prime Day, because the pricey TV tech often gets a reasonable discount – always welcome when they're often among the priciest sets you can buy.

Still, we often expect to see the last generation TVs getting the best discounts, and while that's ok with us, we were very happy indeed to see the 2024 LG OLED65C4 at the receiving end of an unmissable deal – a TV we gave five stars to just a few months ago.

Costing $1796.99, that's a third off of the RRP, and a saving just over $900. A discount this large, this soon, is practically unheard of, so act quick if you want to grab one of our favourite TVs of this year so far.

Our overall verdict on the C4 is that it represents a surprisingly large upgrade on the C3 of last year. Big improvements have been made to brightness and sharpness, presenting an image with lots of dynamism and rich, vibrant colours.

There’s plenty of detail in the brightest picture elements and the image is just as sharp and solid as it is from the Sony A80L, which indicates a big upgrade on last year’s comparatively soft C3. Importantly, these enhancements have been implemented without adding any sense of exaggeration.

Edges don’t look artificially sharpened, and bright highlights don’t look unnaturally boosted. Overall, it matches the market-leading A80L for a mid-range OLED in almost all areas and even surpasses it with its warmer tone and richer colours.

Sound quality has been significantly improved, too, which is not something that can always be said when describing the newest TVs. This is the first 2024 mid-range OLED TV we have tested and has certainly laid down something of a gauntlet for any would-be rivals.

The C4 features four HDMI 2.1 ports, which is great news for anyone planning to connect game consoles or soundbars via eARC. There's also support for ALLM, VRR, and 144Hz compatibility.

As with all LG TVs, HDR10+ is not supported by the C4. Thankfully, Dolby Vision, HLG and standard HDR10 format are on board, so we don't think this is a big problem.

MORE:

Amazon Prime Day: the best deals on TVs, speakers, headphones and more

Read the full LG C4 review

I’m blown away by how much better the LG C4 is than the C3

The best Prime Day TV deals: the cheapest prices on five-star OLEDs, Mini LEDs and LCDs

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Verity is a freelance technology journalist and former Multimedia Editor at What Hi-Fi?.

Having chalked up more than 15 years in the industry, she has covered the highs and lows across the breadth of consumer tech, sometimes travelling to the other side of the world to do so. With a specialism in audio and TV, however, it means she's managed to spend a lot of time watching films and listening to music in the name of "work".

You'll occasionally catch her on BBC Radio commenting on the latest tech news stories, and always find her in the living room, tweaking terrible TV settings at parties.

With contributions from