We always like to keep an eye on our favourite OLED TVs on Prime Day, because the pricey TV tech often gets a reasonable discount – always welcome when they're often among the priciest sets you can buy.
Still, we often expect to see the last generation TVs getting the best discounts, and while that's ok with us, we were very happy indeed to see the 2024 LG OLED65C4 at the receiving end of an unmissable deal – a TV we gave five stars to just a few months ago.
Costing $1796.99, that's a third off of the RRP, and a saving just over $900. A discount this large, this soon, is practically unheard of, so act quick if you want to grab one of our favourite TVs of this year so far.
Our overall verdict on the C4 is that it represents a surprisingly large upgrade on the C3 of last year. Big improvements have been made to brightness and sharpness, presenting an image with lots of dynamism and rich, vibrant colours.
There’s plenty of detail in the brightest picture elements and the image is just as sharp and solid as it is from the Sony A80L, which indicates a big upgrade on last year’s comparatively soft C3. Importantly, these enhancements have been implemented without adding any sense of exaggeration.
Edges don’t look artificially sharpened, and bright highlights don’t look unnaturally boosted. Overall, it matches the market-leading A80L for a mid-range OLED in almost all areas and even surpasses it with its warmer tone and richer colours.
Sound quality has been significantly improved, too, which is not something that can always be said when describing the newest TVs. This is the first 2024 mid-range OLED TV we have tested and has certainly laid down something of a gauntlet for any would-be rivals.
The C4 features four HDMI 2.1 ports, which is great news for anyone planning to connect game consoles or soundbars via eARC. There's also support for ALLM, VRR, and 144Hz compatibility.
As with all LG TVs, HDR10+ is not supported by the C4. Thankfully, Dolby Vision, HLG and standard HDR10 format are on board, so we don't think this is a big problem.
MORE:
Amazon Prime Day: the best deals on TVs, speakers, headphones and more
Read the full LG C4 review
I’m blown away by how much better the LG C4 is than the C3
The best Prime Day TV deals: the cheapest prices on five-star OLEDs, Mini LEDs and LCDs
