Philips unveils its first OLED TV, a 55in 4K screen with Ambilight

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It has been a while coming, but Philips has finally clambered aboard the OLED TV bandwagon here at IFA 2016 in Berlin. The Philips 901F TV – a 55in 4K model that will sell for €3500 (which currently means it’ll cost £3500) – is a showcase for some uniquely Philips technologies.

The OLED panel is augmented by three-sided Ambilight (long since a Philips trademark), HDR capability and the company’s Perfect Pixel Ultra HD picture processing. Like every TV brand with an OLED screen in its range, Philips is claiming class-leading black levels, impeccable motion reproduction and extremely wide viewing angles. And in the out-of-control colour gamut game, Philips is claiming 2250 trillion colours.

Which sounds like a lot. The Smart element is Google-certified and powered by Android, and control is via app or an overloaded remote control featuring QWERTY keyboard, swipe pad and voice-recognition.

Sound is delivered by a 30-watt, six-speaker system plus bass reflex port arrayed in a soundbar integrated into the TV’s frame.

MORE: What is OLED TV?

Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.