No, it's not Black Friday today – but here's why you should shop today instead

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(Image credit: What Hi-Fi?)

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When is Black Friday? What is Black Friday? Is Black Friday happening right now, all around us? Well, yes and no. The Black Friday sales have well and truly started, of that there can be no doubt, with the likes of Amazon, Currys and John Lewis, all having officially launched their annual sales.

But in fact the real Black Friday isn't until 29th November, the day after Thanksgiving in the US. This is merely a warm-up; the first shoots of discount frenzy and a chance for us all to limber up and prepare to buy that new toothbrush (save £300!?) that we never wanted.

Browse all the Amazon Black Friday deals

However, the positive news is that we only bother you with the best deals on the best products. We only recommend products we've tested and liked, and that have a genuine discount that makes the product worth purchasing. And there are already five-star, award-winning products at their lowest-ever prices.

Not only do we think many of these prices won't be beaten – it's also conceivable that they will sell out. So if you're ready to enter the Black Friday bunfight, and you're in the market for something that will enhance your music listening or movie watching, you're in the right place. Read on for a selection of the best Black Friday deals that are already live – and may not stick around long enough to make it to next Friday.

The best Black Friday deals already live

Amazon Fire TV Omni QLED 50 inches was £650 now £380 at Amazon (save £270)
Lowest-ever price: £380
At full price, this is a really good TV. With this discount, it's an absolute bargain. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.
Read our full Amazon Omni QLED TV review

Bowers & Wilkins 607 S3 speakers was £549 now £529 at Richer Sounds (save £20)
In our five-star B&W 607 S3 review, we called these standmounts "entertaining in spades" and "a delight". They set the bar high for clarity, refinement and detail, but also have plenty in the way of punch and dynamism to entertain. Ideal for a step-up system and for small rooms, these superb mid-price speakers originally launched at £599 and then dipped to £549 for the best part of this year – so this is a great new low price.
Deal also at Sevenoaks, Peter Tyson

Cambridge Audio MXN10 music streamer was £449 now £349 at Richer Sounds (save £100)
There's a reason the MXN10 has snagged back-to-back What Hi-Fi? Awards. For its size and price, it's pretty much the best budget music streamer out there, and with £100 off, that sentiment only becomes more accurate as the MXN10 drops to its lowest-ever price. The MXN10 excels in all areas, from its gorgeous, musically engaging sound to its attractive build and ample feature set. An outstanding product at an incredible price.

Deal also at Amazon and Cambridge Audio

KEF LSX II LT streaming speaker system was £899 now £749 at Peter Tyson (save £150)
This compact all-in-one streaming system took all the ingredients from the brilliant five-star KEF LSX II, dropped some features and connectivity to hit a slightly newer price, but kept the same sound performance – a smart move. The LSX II LT is a great space-saving, versatile solution for music streaming or TV sound, and this newly crowned Award winner has just got its first drop, with this £150 saving across all finishes.

Deal also available at Richer Sounds, Sevenoaks, Amazon

Denon RDCM41DAB microsystem was £329 now £249 at Richer Sounds (save £80 with VIP)
The D-M41DAB microsystem is one of our go-to recommendations for family and friends who want an affordable music system. It plays CDs, has Bluetooth and DAB/FM radio, and sounds fantastic for the price. Its compact size is easy to accommodate and you can add on any budget speaker (of which there are many) if you buy just the main unit. If you have a tight budget but want a no-fuss, versatile system with hi-fi chops, this affordable Denon should be on your shopping list.

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).