No, it's not Black Friday today – but here are the 21 best deals already live

Earfun Air wireless earbuds was £60 now £22 at Amazon (save £38)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right – and are now down to just £22 if you tick the 20%-off coupon box. A very decent buy if you're looking for dirt-cheap buds.
Read our Earfun Air review

Sony WF-C700N wireless ANC earbuds was £100 now £75 at Amazon (save £25)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sport-friendly earbuds are well worth even their non-discounted price. The WF-C700N feature 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance. 
What Hi-Fi? Award 2023 winner
Read the Sony WF-C700N review

RØDE NTH-100 wired headphones was £149 now £85 at Amazon (save £64)
Be as critical or as casual in your listening as you like – the wired Røde NTH-100 will put you fully in the picture with their revealing sound. If you want budget closed-back over-ears, these are outstanding value even at their original price.
What Hi-Fi? Award 2023 winners
Read our RØDE NTH-100 review

Sony WH-1000XM4 wireless ANC headphones was £350 now £198 at Amazon (save £152)
These premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great at this knockdown price. Our pick if you can't afford the newer £279 Sony XM5 below.
Read the Sony WH-1000XM4 review

Sony WH-1000XM5 wireless ANC headphones was £379 now £279 at Amazon (save £100)
The latest and greatest Sony over-ear wireless noise-cancelling headphones are best in class in their premium field, and a £65 saving makes them even better performance-per-pound value. What Hi-Fi? Award 2023 winner
Read our Sony WH-1000XM5 review

Sony WH-CH520 wireless headphones was £60 now £35 at Amazon (save £25)
One of the very best budget over-ear wireless headphones on the market, these Sonys offer an audio performance easily in excess of their original asking price, let alone this discounted one.
Read our Sony WH-CH520 review

Shure Aonic 3 wired earbuds was £209 now £172 at Amazon (save £37)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better – especially at this discounted price. What Hi-Fi? Award 2023 winners
Read our Shure Aonic 3 review

Amazon Fire TV Omni QLED (50-inch) was £650 now £449 at Amazon (save £201)
At full price, this is a really good 4K TV. With this discount, it's an absolute bargain. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform.
You can also save 30% on the 55-inch and 65-inch models.
Read our Amazon Omni QLED TV review.

LG OLED65G2 2022 OLED TV (65-inch) was £3299 now £1599 at Richer Sounds (save £1700)
The G2 is LG's flagship 4K model from last year, boasting not only OLED Evo technology but also an added heatsink that allows the panel to be pushed to even brighter levels (though this year's G3 goes even brighter). It also supports every gaming feature you could wish for and has a lovely design – but do bear in mind that a wall bracket is included rather than a stand. To get this deal you need to be a Richer Sounds VIP, but joining is quick and free.
Read our full LG G2 review

LG OLED48C3 2023 OLED TV (48-inch) was £1600 now £1049 at Amazon (save £551)
The new LG C3 OLED range recently won What Hi-Fi? Awards for its 42-inch and 48-inch models as the best TVs at those sizes. The picture performance is thrilling but authentic, it boasts every gaming feature you could possibly need and it has an app-packed, user-friendly operating system.
See the 42-inch for £885 and the 55-inch for £1195.
What Hi-Fi? Award winner
Read our full LG OLED48C3 review

Sony XR-55A80L 2023 OLED TV (55-inch) £2399 £1498 at Peter Tyson (save £901)
One of the biggest and best surprises of 2023 so far is the Sony A80L, which just won our 2023 Product of the Year award in the TV category. The set uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice. Amazon, John Lewis and others have the TV listed at £1 more. What Hi-Fi? Award 2023 winner
Read our full Sony A80L review

Sonos Beam (Gen 2) Dolby Atmos soundbar was £499 now £399 at Sevenoaks (save £100)
Sonos's impressive mid-level soundbar is a top-notch performer, especially at this price. Being a Sonos product, WIFI is on board as is HDMI eARC and compatibility with Amazon Alexa and Google Assistant.
Deal also at Richer Sounds and Amazon.
Read our full Sonos Beam (Gen 2) review

Sony HT-A7000 Dolby Atmos soundbar was £1299 now £999 at John Lewis (save £300)
This Award-winning soundbar delivers amazing Atmos and a bountiful feature set that culminates in a truly impressive soundbar. Equally as impressive are these savings, meaning you can get a big discount off the usual asking price right now. Deal also at Amazon, Sevenoaks and Richer Sounds.
What Hi-Fi? Awards 2023 winner
Read our full Sony HT-A7000 review

Audio Pro Addon C3 wireless speaker was £280 now £115 at Amazon (save £165)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically (by more than half, in fact), it's certainly the best time to buy.
Read our Audio Pro Addon C3 review

Cambridge CXN V2 music streamer was £799 now £599 at Richer Sounds (save £200)
A current (and multi) What Hi-Fi? Awards winner, the CXN V2 is the best streamer out there at this mid-range price point, marrying superb sound quality and sophisticated design with a wide range of wireless connectivity. A veritable steal at £599. Deal also at Amazon.
Read our Cambridge CXN V2 review

Roksan K3 integrated amp was £1399 now £899 at Richer Sounds (save £500 with VIP)
A powerful, energetic, insightful stereo amplifier with an array of analogue inputs, including MM phono stage, housed in a beefy but elegant chassis. A great product that still holds up nearly a decade later, this £500 mega saving is very tempting. Deal also at Doug Brady HiFi.
Read our Roksan K3 integrated amp review

Cambridge Audio CXA81 integrated amplifier was £999 now £799 at Richer Sounds (save £200 with VIP)
With 80W per channel and a generous spread of digital and analogue inputs, the five-star, former-Award-winning CXA81 is a bold, powerful and dynamic premium amplifier that marries sonic authority with heaps of fun. The midrange (especially vocals) is highly expressive, there's plenty of punch and weight while still being rhythmically agile and timely. Support for 32-bit/384kHz and DSD256 hi-res files, Bluetooth and a 3.5mm headphone jack complete the package. And now it's an even better buy with £200 off.
Deal also at Amazon.
Read our Cambridge Audio CXA81 review

Bowers & Wilkins 607 S2 Anniversary Edition speakers was £449 now £249 at Richer Sounds (save £200)
One of our favourite standmounters have been knocking around below £500 for some time, but you can now make a big £200 saving on the original price. A no-brainer if you're in the market for mid-priced speakers (and they're much cheaper than the new 607 S3 successors) – these compact Award-winners will work a treat for smaller spaces and still deliver punchy, detailed sound.
Read our Bowers & Wilkins 607 S2 AE review

AudioQuest DragonFly Cobalt DAC was £269 now £179 at Sevenoaks (save £90)
Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold. Deal also at Richer Sounds and Peter Tyson.
What Hi-Fi? Awards 2023 winner
Read our AudioQuest DragonFly Cobalt review

JBL Charge 5 Bluetooth speaker was £170 now £130 at Amazon (save £40)
This Award-winning Bluetooth speaker can be yours with £40 off right now. A discount here is not to be sniffed at – this is an excellent sounding, no-nonsense portable Bluetooth speaker that has a legacy of excellent Charge models behind it. Want smaller and cheaper? Check out the £90 five-star JBL Flip 6. What Hi-Fi? Award winner 2023
Read our JBL Charge 5 review

Sonos Roam SL portable Blueooth/wi-fi speaker was £159 now £119 at Amazon (save £40)
Sonos is known for its attractive, full-sounding speakers, and while the Roam doesn't quite hit the heights reached by the likes of the Era 100 and 300 smart speakers, it's still a nicely made, robust unit full of musical muscle. This is the voice control-less version; the one with voice control is £134.
Read our Sonos Roam review