Fortunately for us mere mortals, the CEDIA show wasn't all about multi-million pound yachts and cars with enough bling to satisfy Posh and Becks.
Loewe - newly separated from Linn - had a raft of new TVs including two new Modus entry-level HD-ready models, the Modus 32 and Modus 42, selling for a reasonable £1199 and £1599 respectively.
For those with more cash to splash, Loewe can tempt you with its Loewe Individual Compose range, available in 40 and 46in screen sizes, complete with built-in Dolby Digital decoder, high-definition and Freeview tuners and Full HD (1080p) capability. A 52in model will follow in November.
If you have just won the lottery, then why not consider the special edition 40in Loewe Individual Compose in chrome finish (shown above) - due out in November.