Channel 4 is set to become the first terrestrial broadcaster to offer a high-definition simulcast of its main channel on Sky HD.
From December, Channel 4 HD will be available free to Sky HD subscribers, promising a wide range of programming in high-def, including many US imports that have long been available in HD Stateside, from My Name is Earl to Smallville, Desperate Housewives to Ugly Betty.
Rod Henwood, New Media Director, Channel 4, says: "Channel 4’s aim is to offer our viewers maximum flexibility in accessing our high quality programmes and content at a time and in the format of their choosing. HD is a fast growing consumer technology and we believe our viewers will welcome the opportunity to watch their favourite Channel 4 shows in high definition.”
With the addition of Channel 4 HD, the Sky HD line-up will feature 12 HD channels, including Sky Sports, Sky Movies, Sky One and Sky Arts, BBC HD, National Geographic, History Channel and the Discovery Channel.