NEWS: Apple set to cut the price of iTunes downloads in the UK

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Apple says it will cut the price of iTunes downloads in the UK over the next six months to bring prices into line with the rest of Europe.

The company currently charges 79p/download here in the UK, compared with 99 Euro cents (around 74p) in other European countries.

"Apple will reconsider its continuing relationship in the UK with any record label that does not lower its wholesale prices in the UK to the pan-European level within six months," the company says.

European regulators began investigating iTunes prices last year. EU Competition Commissioner Neelie Kroes welcomed the move, saying it would "allow consumers to benefit from a truly single market for music downloads".

Technorati Tags: download, iPod, iTunes, MP3

Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.