New Roku Premiere 4K streamer undercuts Amazon Fire TV Stick 4K

New Roku Premiere 4K streamer undercuts Amazon Fire TV Stick 4K
(Image credit: Roku)

Roku has today refreshed and expanded its video streamer line-up in the UK by introducing a redesigned Roku Express and a brand-new Roku Premiere (pictured above). The two new players sit alongside the flagship Roku Streaming Stick+.

The Roku Express (£30) is the entry-level streamer, offering 1080p/HD streaming in a form factor that’s 10 per cent smaller than its predecessor. Designed to help owners reduce clutter around their TV, it can be powered through a TV’s USB port and features an adhesive strip that allows it to be discreetly attached to the bottom of a TV.

The Roku Premiere (£40), which came to the US market last year, arrives as the cheapest Roku streamer to support 4K and HDR, undercutting the Amazon Fire TV Stick 4K (£50) by a tenner. 

The Premiere supports HDR 10 and HLG – so it will be able to stream 4K HDR content from Netflix, Amazon and BBC iPlayer – and unsurprisingly boasts a more powerful processor than the Express to accommodate the streaming of such content.

Roku's 2019 streamer line-up in the UK

Roku's 2019 streamer line-up in the UK (Image credit: Future)

The Roku Streaming Stick+ remains in the 2019 line-up – and it’s dropped in price by £10, giving it a more competitive price tag of £50. It too supports 4K and HDR but builds on the Premiere’s functionality with more advanced, dual-band wi-fi and a remote that can control a TV and facilitate voice control search.

For the uninitiated, Roku streamers give TVs access to a plethora of free and paid-for services, including Netflix, Now TV, Amazon Prime Video, hayu, UKTV Play and the full suite of UK catch-up TV apps (BBC iPlayer, ITV Hub, All 4 and My5). 

That list should include Apple TV+ when the highly anticipated service arrives in the fall, as well as Disney+ when it (eventually) comes to the UK.

The Streaming Stick+ is on sale now, while the new Roku Express and Roku Premiere will be available from early October.

MORE:

Hisense to launch first Roku TVs in the UK this year

Best media streamers 2019: the best TV streaming devices

Best Roku TVs – which should you buy?

How to stream the Premier League live for free

Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

Latest in Streaming Hardware
Soundbar: Sonos Ray
Sonos’s Apple TV 4K rival could arrive soon, but it could also be significantly more expensive
Apple HomePod Mini
Apple could launch a new HomePod Mini and Apple TV streaming device later this year
Home cinema soundbar: Sonos Beam Gen 2
Sonos takes the next step in developing its Apple TV 4K rival with a new TV operating system
Apple TV 4K in hand with a brick wall behind
I couldn't live without my Apple TV 4K - and this Cyber Monday deal makes it an even better buy
4K TV streamer: Apple TV 4K
The Apple TV 4K is about to become an even better streamer for home cinema enthusiasts
Google TV Streamer
The Google TV Streamer just got a step closer to replacing your aerial
Latest in News
Musical Fidelity B1xi
Musical Fidelity's new stereo amplifier houses HDMI ARC and a built-in phono stage
A close-up of the FiiO FT7 headphones' earcups.
FiiO's FT7 flagship headphones take the fight to pricier rivals
A grey WiiM Vibelink Amp on a wooden cabinet between two bookshelf speakers.
The WiiM Vibelink Amp is WiiM's first integrated amp with no streaming elements
Q Acoustics 3050i
Save £650 on this five-star Q Acoustics 5.1 home cinema setup
Optoma Photon Go on white background
Optoma's new on-the-go projector is set to be one of the cheaper USTs on the market
Marantz Cinema 30 AVR
Our Award-winning reference Marantz AVR is still selling at its best price ever