Netflix hits 1 million members in UK and Ireland

The subscription streaming movie service has gone up against the likes of LoveFilm and Acetrax in the UK, backed by a heavy marketing presence online and on TV.

Netflix rather bullishly compares its growth to that of social media giants Facebook and Twitter, which, it says, took twice and four times as long respectively to hit the million milestone.

We'd be surprised if Netflix goes on to get anywhere near the level of interaction that Facebook or Twitter enjoys, however.

A YouGov survey for Netflix also revealed that ten percent of the UK population now spends two hours or more of their day watching TV online.

The survey also showed comedy and drama were the two favourite genres – sounds like quite a wide amount of content there – and that Sunday night is the most popular viewing time.

Upcoming TV and movies on Netflix include 50/50, 2012 and Iron Man 2, plus new seasons of Breaking Bad and Damages.

Netflix is available online and on over 500 devices, such as Sony's latest Bravia models.

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).