Microsoft unveils first Lumia smartphone since replacing Nokia brand

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The first Lumia smartphone to appear since Microsoft decided to replace the Nokia brand has been unveiled - with the Lumia 535 being targeted at the affordable end of the mobile market.

Microsoft expects the Lumia 535 and Lumia 535 Dual Sim will cost around €110 (£86), with both handsets coming in a range of colours and running on the Windows Phone 8.1 operating system.

Billed as a "5x5x5" smartphone package, the Microsoft Lumia 535 comes with a 5in screen, 5MP front- and rear-facing cameras, and five free integrated Microsoft services (including Skype).

MORE: Official – Microsoft Lumia to replace Nokia smartphone brand

Under the cover, you'll get a 1.2GHz quad-core processor, 1GB of RAM and 8GB of storage. This can be upgraded to 128GB with a microSD card, or you can use 15GB of free OneDrive storage.

Jo Harlow, corporate vice-president for phones at Microsoft, said: "Lumia 535 comes with our ‘5x5x5’ proposition.

"Innovation should be available to everyone, and we are doing this through the very best integrated Microsoft services included, and out of the box, a 5MP wide-angle front-facing camera, and a spacious 5-inch qHD screen — all at an affordable price."

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Pete Hayman

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.