London Olympics will boost 3D TV sales, claims LG

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Major sporting events in 2012 are expected to encourage more people to buy 3D televisions, according to LG's research

LG 47LW650T

LG is claiming that the 2012 London Olympics will provide a big boost to sales of 3D TVs, with 37% of respondents to its latest survey saying the Olympics will encourage them to buy a 3D telly.

Another 25% said Euro 2012 would also prompt them to consider buying a 3D set.

The survey of 2000 people, conducted by LG, also showed that more than half of repsondents said that their next TV would be 3D capable.

Of course, as 3D becomes more ubiquitous, it may automatically become a standard feature of an increasing number of new sets anyway.

As for 3D films, 65% of those polled think that Harry Potter and the Deathly Hallows Part 2 will be the most successful 3D film at the cinema this year.

LG is showcasing its new Cinema 3D TV range in its Life's Good Lounge Tour, starting this Friday, April 22nd and visiting shopping centre locations across the UK between then and June 26th. It ran a similar event last year.

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.