LG 55EA980W curved OLED TV goes on sale for £8k

The new LG curved OLED TV, the 55EA980W, will go on sale in selected retailers in the UK this week.

UPDATE: LG 55EA980W curved OLED TV review

Yours for a meagre £8000, the 55in OLED TV follows in the footsteps of the original LG 55EM970V OLED TV, which went on sale for £10,000 back in March.

That set was only available in Harrod's in London, but this curved OLED promises to be available from "selected retailers across the country", should you be poised, cash-in-hand, ready to splash the necessary £8000.

Both LG and Samsung showed off curved OLED TVs back in January at CES, with Samsung launching its S9C curved OLED at the start of this month.

HANDS ON: Samsung S9C curved OLED TV review

The new LG 55EA980W curved OLED feaures LG's WRGB 4-colour pixel technology, Cinema 3D (LG's passive 3D technology) and Smart TV features.

LG says the curved OLED "represents the future of TV", sporting a "gentle inward flex" to ensure the entire screen is the same distance from the viewer's eyes to remove "screen-edge visual distortion and detail loss".

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MORE: OLED TV: reviews, news and everything you need to know

by Joe Cox

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).