JAPAN: Sony hits the stop button on the cassette Walkman

Sony WM-2

Production ended some months back, and sales will end when current stocks are exhausted. But the company will continue to sell the personal tape players, which are now made in China, in some export markets – notably in Asia and the Middle East.

The machines have fallen victim to the spread of the Internet, downloaded/ripped music and the popularity of MP3 players and Apple's iPod range.

Sony is also thought to be taking a long hard look at the future of its CD and MiniDisc Walkman players, which have also seen a decline in sales, in the Japanese market.

The Walkman invented the whole personal music player market when it was launched in 1979. Until then, cassette hardware was all about recorders, and many suggested that consumers wouldn't be interested in a playback-only machine, let alone one only able to be listened to on headphones.

Early models had twin headphone outputs, so music could be shared with a friend, and a 'talk' button enabling the sound to be muted for a conversation.

It was a development of an earlier Sony personal player, which had been used by the company's then honorary chairman while on long plane trips.

The machine he used sold for Y300,000 (then around £650), and was bulky, so the instruction went out to the engineers to make a much smaller, lighter machine able to be sold for less than Y40000 (around £85 at the time).

(By the way, it's worth noting that, at that time, the yen/£ exchange rate was around Y475-Y500 to the pound; today it's under Y130!)

The first machines went on sale on June 21, 1979, after the engineers had also come up with smaller, lighter headphones to match the players. Sony marketed the player by giving machines to young people and celebrities around Japan, and paying people to walk around Ginza, Tokyo's main shopping area, wearing the units.

The press launch involved a bus tour, with reporters listening to a recorded commentary and seeing actors posing around Tokyo wearing Walkman players.

The Walkman sold out in Japanese stores within a month, and it was launched in export markets soon after: it was called the Soundabout in the USA, the Stowaway in most of Europe, and the Freestyle in Sweden (because the Swedes weren't keen on what they saw as dubious connotations in the Stowaway name!).

However, the Walkman name soon became adopted everywhere, eventually making it into the Oxford English Dictionary as a generic term for portable cassette players.

In ten years Sony sold 50m units, and the concept was widely copied.

Follow whathifi.com on Twitter
Join whathifi.com on Facebook

Latest in Portable Music Players
Activo P1 hi-res music player
Activo P1
Fiio CP13 and DM13 with CD and cassette cases
Gimmick or Godsend? I spent a week with FiiO’s retro cassette deck and Discman to test their modern-day merit
Volumio Rivo Plus
This slimline, compact network player aims to deliver all your modern-day streaming needs
iPod MP3 digital music
Portable audio peaked 14 years ago – is it time to come full circle?
Astell & Kern A&Ultima SP3000M next to books
Astell & Kern claims that its latest premium portable player is "the world's finest"
Astell & Kern A&norma SR35
Best portable music player 2024
Latest in News
Sony WF-C710N earbuds lined up in different finishes
They’re official! Sony finally takes the wraps off its WF-C710N budget wireless earbuds
A flower on a TV screen with a gem in the middle.
TCL's new Mini LED TV range comes with huge brightness gains, reduced blooming and souped-up sound
Sony WH-1000XM4 on a table with a plant
Some of our favourite-ever five-star wireless headphones have plummeted to nearly half price – £172 off!
RCA Roku TV 24-inch (RK24HF1) small TV
My favourite kitchen TV has dropped to under £100 for Amazon Spring Deal Days
Sony XR-48A90K
Amazon has slashed the price of this five-star Sony OLED, but we have found an even better deal
Fiio FX17 in-ear headphones
Fiio's flagship in-ear headphones are packed full of drivers to put your music in pole position