JAPAN: Sharp's LED backlights for Sony strengthen their alliance, while Onkyo gets cosier with Intel

Sony Triluminos

The move will also help the two companies benefit from economies of scale, as part of a plan to turn around their loss-making TV divisions. Backlight technology can account for nearly a fifth of the cost of an LCD TV.

Sony and Sharp already have one joint-venture LCD TV plant, which started operations in Japan, and it's hoped this move will help the companies co-operate further on future research and development, as well as boosting sales.

Together, the two companies currently have just under 21% of the global LCD TV market, while Korean rivals Samsung and LG have 23.2% and 12.7% respectively.

Sharp has also announced that its long-mooted joint venture with Pioneer is now underway. The two will be co-operating on the development and manufacture of optical disc technology for both mobile and domestic applications.


Meanwhile, Onkyo has announced that it's partnering with US chipmaker Intel to develop future audio and video equipment.

The company will be incorporating Intel chips designed for PCs in the motherboards of a wide range of its consumer products, using them for added audio and video processing functions, as well as giving the products internet compatbility. Using existing technology will also allow costs to be reduced, it's said.

Intel-equipped Onkyo products will start to appear next year, and the move follows a previous alliance between the two: four years back they started working together on network-ready equipment.

Follow whathifi.com on Twitter

Latest in AV
Google TV Streamer on a white background
Google TV's latest update adds a secret feature that could hint towards new hardware
iPhone 16e in black and white on a white background
Apple Event 2025: the new iPhone 16e (not SE 4), but no new HomePod or AirPods
LG QNED91 65-inch LCD TV
HDMI 2.2: everything you need to know about the new TV connection
Sky Glass Gen 2 on stand with Rewind logo
Rewind: hi-fi treats from McIntosh and TEAC, Sky Glass TV Gen 2, Apple launch announcement and more
Apple HomePod 2
3 Apple audio and home cinema products we want, but probably won't see, at the iPhone SE 4's anticipated launch
Samsung HW-Q990F soundbar package on a grey backdrop sitting below a TV
Google and Samsung’s Dolby Atmos rival should be coming to Android TVs, too
Latest in News
Musical Fidelity B1xi
Musical Fidelity's new stereo amplifier houses HDMI ARC and a built-in phono stage
A close-up of the FiiO FT7 headphones' earcups.
FiiO's FT7 flagship headphones take the fight to pricier rivals
A grey WiiM Vibelink Amp on a wooden cabinet between two bookshelf speakers.
The WiiM Vibelink Amp is WiiM's first integrated amp with no streaming elements
Q Acoustics 3050i
Save £650 on this five-star Q Acoustics 5.1 home cinema setup
Optoma Photon Go on white background
Optoma's new on-the-go projector is set to be one of the cheaper USTs on the market
Marantz Cinema 30 AVR
Our Award-winning reference Marantz AVR is still selling at its best price ever