I've covered 11 Prime Day sales – these are the 4 deals I'd genuinely buy myself

Sennheiser HD 450BT drop to less than £100 on Amazon Prime Day 2021

(Image credit: Future)

While tracking Prime Days (and Black Fridays, for that matter) is hardly a highlight of my tech journalist career, I do at least get a kick out of recommending readers gear that I know is good during this time. If you buy something I've advocated, instead of something that is potentially rubbish or at least not as good, that is my job done... and I can go back to listening to and writing about audio and AV technology in a more enjoyable manner!

Today is the final day of Amazon's autumn Prime Day sale, and in the past 36 hours I have spent 10 or so of them trawling the retailer – and others – for the best prices on the best products. My colleagues have curated a long list of the best Prime Day October deals live, but below are my four favourites; ones I would personally put in my Amazon basket if I was indeed wanting for a new TV, soundbar, desktop audio system or pair of wireless headphones.

Sennheiser Momentum 4 Wireless Headphones was £350 now £210 at Amazon (Save £140)
Now at their lowest-ever price, Sennheiser's current flagship noise-cancelling over-ears are fantastic value. They are five-star performers – competitive against their Sony and Bose rivals – and excel in durability with a 60-hour battery life. Also, I have used these headphones while travelling since they launched two years ago so can personally vouch for their long-lasting appeal.
Read our Sennheiser Momentum 4 Wireless review

Cheaper alternative: Sony XM4 now £180 (save £170)

Sonos Ray was £279 now £142 at Amazon (save £137)
Sure, if I was looking to spend big and really soup up my TV viewing at home I'd look to a premium Dolby Atmos soundbar like the Sonos Arc, or a speaker package system. But for simply boosting a TV's innately poor sound volume and quality, easily, affordably and without having to rearrange a room, Sonos's smallest and cheapest soundbar is just the ticket. The four-star bar doesn't have heaps of bass – understandable for its compact size – but it serves up excellent vocal clarity and room-filling projection, and is a bargain now for Prime Day. Read our Sonos Ray review

LG 55-inch C4 OLED (2024) was £1900 now £1239 at Amazon (save £761)
LG's C4 OLED is one of the year's TV highlights so far; our TV testers love the 65-inch and 42-inch models, which gives me confidence that the 55-inch size will be just as appealing. Its picture quality sets the benchmark and its gaming specification remains flawless. Last year's model, the C3, is down to £999 for Prime Day, but our TV editor was recently blown away by the improvements the C4 brings, so in my mind spending the extra £239 would be worthwhile.
Read our LG 65-inch C4 OLED review

Astell & Kern Acro CA1000 headphone amp/music player was £1999 now £549 at Amazon (save £1450)
I wouldn't typically recommend a product I've never tested, but I've been a user and big fan of Astell & Kern's music players, love head-fi gear in general, and, well, this heavily knocked down price (£50 cheaper than a recently listed price, but £1450 less than its 2022 launch price) is intriguing, to say the least. In a nutshell, the Acro CA1000 is a Bluetooth headphone amp and music player combined, offering a complete all-in-one desktop system for wired headphones.
Read more about the CA1000 here

See our editors' picks of the best Amazon Prime Day in October deals on TVs, hi-fi, home cinema and audio

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Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.