Instagram launches @music account to filter artist content

The Instagram music account will be "dedicated to exploring music around the globe, from those who create it to the community around it".

The social media network began life focused on photos, with its orginal USP being the ability to add a variety of filters to your images, but has latterly added videos complete with sound.

Various musicians and record labels have subsequently used Instagram to preview new tracks, reveal behind the scenes footage and generally connect artists with fans. Beyonce (31 million), Taylor Swift (28m) and Justin Bieber (26m) are three of the most popular people on the network, reaching millions of fans with every post.

Kevin Systrom, the founder and CEO of Instagram, announced the new account in a blog post, promising it would shine a light on up-and-coming artists as well as encouraging "community participation with a new, music-themed monthly hashtag project".

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Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).