The best headphone deals 2025: AirPods, Bose, Sony and more
Save on our expert pick of the world's best headphones and earbuds

Headphones and earbuds are one of the few tech categories that reliably receive discounts all year round at retailers, who tend to offer deals on everything from AirPods to over-ear Boses both during and outside of the year's big sales events (we're talking Black Friday, Cyber Monday, Boxing Day and Amazon Prime Day, natch). The next big sale isn't likely going to arrive until Amazon Prime Day in June or July, yet this page is well-populated with discounts available to snatch up now.
Of course, there is more to a good headphones deal than a hefty saving – the headphones themselves must be brilliant too, otherwise all you are getting are discounted duds rather than full-priced ones.
Below, our in-house team of expert reviewers has handpicked the best headphone deals on the best pairs we have reviewed; models that we deem good value at their original price, and even greater value in the face of a discount. Here, we only highlight discounted pairs we've tried, tested and can honestly recommend, including current What Hi-Fi? Award winners, AirPods and popular pairs from Sony, Bose, Sennheiser, Beyerdynamic and many more. Indeed, many of them are class-leading models and feature in our various headphones buying guides.
In the US? Jump straight to the best US headphone deals section of this article.
As the managing editor of What Hi-Fi?, with over a decade of headphone reviewing experience, I've tested hundreds of pairs and lived with many of the best you can buy, so I know a good deal on a good pair when I see one! Trust me, nothing listed below would be a poor purchase.
UK headphone deals – earbuds
Sony WF-C510 was £55 now £40 at Amazon (save £15)
The best wireless budget earbuds out there, the WF-C510 feature 22 hours of battery life, IPX4 splash resistance, Bluetooth 5.3 and an Ambient Aware mode. They set the benchmark for sound quality at this price too. A great choice if you can stretch beyond the Earfun Air (below) but don't need the noise-cancelling functionality of the pricier model-up Sony WF-C700N (also below).
What Hi-Fi? Award winner
Sony WF-C700N was £100 now £68 at Amazon (save £32)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sport-friendly earbuds are well worth even their non-discounted price. The WF-C700N offer 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance, plus noise-cancelling. What Hi-Fi? Awards winner
Earfun Air was £60 now £25 at Amazon (save £35)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right. We've seen these drop to £22 before, but this is still a great opportunity to pick up the most affordable, yet decent, budget buds around. Five stars
Sony WF-1000XM5 was £259 now £212.43 at John Lewis (save £47)
The exemplary Sony WF-1000XM5 wireless earbuds sound more detailed, refined and accomplished than ever. They also pack in some of the most extensive features available for the price. Not many rival wireless buds can touch them, and while this modest discount has been bettered by some margin, it's still a decent price for these class leaders. This price is for the pink colourway.
What Hi-Fi? Awards winner
Bose QuietComfort Ultra Earbuds was £300 now £220.75 at Amazon (save £79)
The kings of noise-cancelling have done it again with the Bose QuietComfort Ultra Earbuds. We are not yet completely sold on the Immersive Audio modes, but with class-leading ANC and all-round sonic improvements, these highly competitive buds are worth their asking price, especially with a discount. Five stars
Bose QuietComfort Earbuds (2024) was £180 now £129 at John Lewis (save £49)
Of all the headphones on this page, these stellar earbuds are some of the freshest you'll find. Despite the fact that we only reviewed the Bose QuietComfort Earbuds (2024) in late October, they're already discounted. Remarkable value for a five-star pair if you can't afford the flagship Bose Ultra or Sony XM5 pairs above. Five stars
JBL Live Pro 2 was £129 now £81.24 at Amazon (save £48)
A significant step up from the flock of sub-£100 cheap wireless earbuds, allowing you to access better sound quality without having to make the jump to more premium options from the likes of Bose, Sony and Sennheiser. They’re an entertaining listen, easy to use and manage to pack in a lot of useful features, including noise-cancelling. Five stars
Technics EAH-AZ40M2 was £129 now £98 at Amazon (save £31)
No noise cancellation, but you can still expect a detailed, robust sound, as well as solid comfort levels, on-bud controls and a clean, crisp sonic profile from the Technics EAH-AZ40M2. Excellent value if you don't need ANC and you're working with a tight budget. If you do want ANC, the four-star next-model-up Technics EAH-AZ60M2 are £129 at Amazon
Sennheiser Momentum True Wireless 4 was £260 now £174 at Amazon (save £86)
Watch out, Sony and Bose! The Momentum True Wireless 4 offer a level of sonic refinement and comfort that makes them serious contenders at this level. These noise-cancelling Momentums are great-value alternatives to the Sony XM5 (above) with great sound, fit and features. Five stars
AirPods 3 was £169 now £119 at Laptop Direct (save £50)
Decent sound, innovative Apple-centric features, spatial audio support and Pro-inspired redesign with shorter stems – but no ANC. The AirPods 3 with the MagSafe charging case are a good choice for iPhone users, though note that they have now been replaced by the newer and superior AirPods 4 and AirPods 4 with ANC. Four stars
Shure Aonic 3 was £209 now £160 at Scan (save £49)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Shure Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better – especially at this discounted price.
What Hi-Fi? Awards winner
UK headphone deals – over-ears
Dali IO-8 was £599 now £499 (save £100) at Peter Tyson
Combining a great build, premium feel and excellent sound, the brand-new Dali IO-8 set the performance benchmark at this lofty price. £100 is the first major drop we've seen, but stocks are running low at some retailers, so we don't know how long this deal will be around for.
Bowers & Wilkins Px7 S2 was £379 now £199 at Amazon (save £180)
Exceptional wireless headphones at an even more exceptional price. The five-star Px7 S2 are remarkable over-ears, rivalling their competitors at this price on both the style and substance fronts and proving that Bowers is as good with headphones as with hi-fi. This could be a stock clearance deal now that the succeeding (and superior) Px7 S2e (also on sale, for £269) are here.
Five stars
The Sony WH-1000XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the extra £100+ for newer models, the Sony XM5 and Bose QC Headphones. The lowest deal price is on the black finish, but the other colourways are only a few quid extra if you're precious about getting your favourite hue. It's a tough call between these and the Sennheiser Momentum 4 (below). Five stars
Bose QuietComfort Ultra Headphones were £450 now £349 at Currys (save £101)
Bose's flagship QuietComfort Ultra Headphones earned five stars during testing, and it's easy to see why. The heavyweight cans offer exceptional noise-cancelling alongside a rich, involving sound and a very healthy feature set with spatial audio support. Five stars
Bowers & Wilkins Px8 was £599 now £425 at Amazon (save £175)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. It's not often you see such a fine pair of over-ear headphones reduced by a healthy figure. Five stars
Sony WH-1000XM5 was £379 now £259.50 at Amazon (save £120)
The latest and greatest Sony over-ear wireless noise-cancelling headphones are best in class in their premium field, and this saving over their original RRP makes the Sony WH-1000XM5 even better performance-per-pound value. A great buy, although be noted that we have seen them drop slightly more during sales events before.
What Hi-Fi? Awards winner
Sony WH-CH720N was £99 now £69 at Amazon (save £30)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done. What Hi-Fi? Awards winner
RØDE NTH-100 was £150 now £110 at Amazon (save £40)
Be as critical or as casual in your listening as you like, the Røde NTH-100 will put you fully in the picture with their highly revealing sound. If you want budget closed-back over-ears, these are outstanding value even at their original price, but with this drop, they're a steal. What Hi-Fi? Awards winner
Sennheiser Momentum 4 Wireless was £310 now £230 at Amazon (Save £80)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price, although we have seen these drop to £179 during Black Friday and Prime Day.
Five stars
Sony WH-CH520 was £60 now £35.60 at Amazon (save £25)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. But if you want noise cancellation, Sony's model-up £70 WH-CH720N are your best bets. Five stars
Austrian Audio Hi-X15 was £90 now £89 at Amazon (save £10)
Not a huge discount by any means, but these wired headphones were already the best value at their level. An exceptional pair of over-ear headphones that deliver premium sound quality in an affordable package. What Hi-Fi? Award winners
Read our Austrian Audio Hi-X15 review
US headphones deals – earbuds
Sony WF-1000XM5 was $300 now $224 at Walmart (save $76)
The superb Sony WF-1000XM5 are still the best wireless earbuds in this space, packing in some of the most extensive features available at the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome for bargain hunters.
What Hi-Fi? Awards winner
Price check: $248 at Amazon
Earfun Air was $65 now $46 at Amazon (save $20)
The cheapest true wireless earbuds we can heartily recommend, these five-star Earfuns do the basics right – and are now down to just $46 if you tick the coupon box. A decent buy if you're looking for budget buds at this affordable price, though we have seen them drop to $30 before. Five stars
Sennheiser Momentum True Wireless 4 was $279 now $195 at Amazon (save $100)
Eight years into the true wireless game, Sennheiser remains as competitive as ever in the premium space. These noise-cancelling Momentum 4 True Wireless offer a rich feature set and performance, and now a much kinder price tag since launch. Five stars
AirPods 4 with ANC was $179 now $149 at Amazon (save $30)
Any discount on such a new pair of AirPods is welcome. The AirPods 4 with ANC cram in so many flagship features with effective sound-blocking and improved sound at this mid-range price – though we would argue that the higher-performing AirPods Pro 2 for $170 (below) are better buys for not much more money.
Four stars
AirPods 4 was $129 now $100 at Amazon (save $30)
The new AirPods 4 are already receiving a generous discount at Amazon. They don't have noise cancellation, unlike their 'AirPods 4 with ANC' sibling (above), but they boast the latest AirPods design and supposedly improved sound over the AirPods 3, while the H2 chip brings with it personalised spatial audio and voice isolation for clearer call quality.
AirPods Pro 2 was $249 now $170 at Amazon (save $80)
Apple’s current flagship ANC buds are our five-star favourites. With impressive ANC, a hugely enjoyable sound that’s powerful, dynamic and subtle, along with personalised spatial audio and new Apple-centric features, the AirPods Pro (2nd gen) are great value today. Hugely tempting! Five stars
Bose QuietComfort Ultra Earbuds was $300 now $219 at Amazon (save $81)
The kings of noise-cancelling have done it again with the Bose QuietComfort Ultra Earbuds. We are not yet completely sold on the Immersive Audio modes, but with class-leading ANC and all-round sonic improvements, these highly competitive buds are worth their asking price, especially with a discount. Five stars
Technics EAH-AZ60M2 was $228 now $125 at Amazon (save $103)
Expect a detailed, robust sound, as well as solid comfort levels, decent active noise cancellation good on-bud controls. The spirited, likeable Technics EAH-AZ60M2 offer a solid alternative to some of the market-leading earbuds. Four stars
Beats Studio Buds+ was $170 now $130 at Amazon (save $40)
We called the Beats Studio Buds "a neat true wireless solution that represents one of the best affordable alternatives to Apple’s AirPods we’ve seen so far". And these '+' versions supposedly improve on them. So, what are you waiting for, Beats fans? Four stars
Beats Fit Pro was $200 now $169 at Amazon (save $31)
If you’re looking for an AirPods alternative for exercise, these comfortable, feature-packed, fun-sounding and sport-friendly Beats Fit Pro are easy to recommend. The innovative new wingtip design promises a more secure fit for active lifestyles, while the presence of a Beats app for Android allows non-Apple users to get more involved in the earbuds' features. Four stars
Shure Aonic 3 was $249 now $199 at Amazon (save $50)
Shure has plenty of experience with wired in-ear headphones, and it shines through in the Aonic 3. They're comfy and lightweight for starters, and absolutely nail sound quality. You won't find better buds at this level – especially at this discounted price.
What Hi-Fi? Award winners
US headphone deals – over-ears
Sony WH-CH520 was $80 now $50 at Amazon (save $30)
One of the very best budget over-ear wireless headphones on the market, the Sony WH-CH520 offer an audio performance easily in excess of their original asking price, let alone this discounted one. Want noise-cancelling? Sony's model-up $98 WH-CH720N (below) is our recommendation. Five stars
Sony WH-CH720N was $150 now $98 at Amazon (save $52)
For a very reasonable price, the Sony WH-CH720N are a dependably made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, deliver good ANC and a strong feature set to the mid-to-low price bracket of the wireless headphone market. Most definitely a job well done.
What Hi-Fi? Awards winner
Sony WH-1000XM5 was $400 now $297 at Amazon (save $103)
The latest and greatest Sony WH-1000XM5 over-ear wireless noise-cancelling headphones are best in class in their premium field, and this fantastic saving makes them even better performance-per-buck value.
What Hi-Fi? Awards winner
Sennheiser Momentum 4 Wireless was $380 now $267 at Amazon (Save $113)
The Sennheiser Momentum 4 headphones earned a five-star review for their great sound and comprehensive feature set. Not to mention 60 hours of battery life! Now, you can get your hands on them for significantly less than their launch price. Solid alternatives to the Sony XM5 above. Five stars
Bowers & Wilkins Px8 was $599 now $537 at Amazon (save $63)
The Bowers & Wilkins Px8 over-ears are a superb example of flagship cans – luxurious to behold and sublime to listen to, representing one of the best models in the premium wireless noise-cancelling market. Five stars
Apple AirPods Max was $549 now $479 at Amazon (save $80)
Apple’s very first over-ear models are a five-star hit: superb-sounding, noise-cancelling wireless cans with a stylish and luxurious design. Worth it if you're after a premium pair. Both the older Lightning connection model and newer USB-C model are available. Five stars
Beyerdynamic Amiron was $449 now $429 at Walmart (save $20)
When it comes to the five-star Beyerdynamic Amiron headphones, comfort is king. The earcups and headband are made of Alcantara microfibres and micro velour, which is as luxurious as it sounds. But they're not just comfortable; they sound fantastic too. Five stars
Headphone deals FAQ
Bose or Sony – which headphone brand has the best deals?
Between them, Bose and Sony take up a lot of our recommendations in both the wireless earbuds and wireless headphones catgeory. And because of their success and consequent popularity, it's no surprise that they both feature heavily in year-round headphones deals at Amazon and other technology retailers such as Best Buy and John Lewis.
So it's a tough call and really depends on the models and their discounts. Generally, though, Sony pairs are the go-tos at the more affordable price points as Bose doesn't compete there. And even in the mid-market and premium sectors, they typically undercut Bose alternatives come sales time.
That said, Bose tends to deliver slightly better active noise cancelling technology, so if that is your biggest priority and there isn't much in price between two pairs, you may be best siding with Bose.
If you are struggling to pick between two rival discounted models – say, the Sony WH-1000XM5 and Bose QC Ultra headphones – our general Sony vs Bose headphones or model-specific comparison articles should help:
- Premium wireless ANC headphones: Bose QuietComfort Ultra Headphones vs Sony WH-1000XM5
- Premium wireless ANC earbuds: Bose QuietComfort Ultra Earbuds vs Sony WF-1000XM5
- Older headphone models: Bose QC45 vs Sony WH-1000XM4
When is the best time to buy headphones?
You'll always be able to find a good headphone deal no matter the time of year, but you'll typically see the biggest savings and best-ever prices during sales events such as Black Friday and Cyber Monday (November), with Amazon Prime Days (in July and October) and Boxing Day (December) also seeing prices slashed more so than the rest of the year.
MORE:
These are the best wireless headphones and best wireless earbuds you can buy
Our pick of the best hi-fi and audio deals and best speaker deals
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Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of the brand's sister magazines Down Under – Australian Hi-Fi and Audio Esoterica. During her 11+ years in the hi-fi industry, she has reviewed all manner of audio gear, from budget amplifiers to high-end speakers, and particularly specialises in headphones and head-fi devices. In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.
- Harry McKerrellSenior staff writer
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