HMV online to relaunch with focus on streaming

HMV is to relaunch online with a website that will focus on music and film streaming rather than selling physical CDs, DVDs and Blu-rays.

Under HMV's previous business model, the retailer lost money whenever it sold physical products online because of distribution and postage costs, reports Marketing Week.

HMV is likely to launch a service similar to The Vault, a digital streaming platform offered by its sister company in Canada.

The Vault has been running on HMV Canada's website since the turn of the year and currently has a catalogue of more than 13 million tracks.

The music firm looks set to bring a version of The Vault to the UK as part of Hilco’s plan to revive the struggling retailer.

HMV still owns 140 high street stores after a number were sold off during the administration process, which was run by Hilco, the owners of HMV Canada. The deal, thought to be worth £50 million, secure some 2,643 jobs.

President of HMV Canada, Nick Williams, says: “We know that the more than 35 million consumers who come through our stores each year count on us to enhance their music experience and The Vault is a clear indicator of our ability to do that.”

The streaming subscription service costs, translated from Canadian dollars, would translate to around £3 for monthly computer access or £6.50 for computer and mobile access. This would give users streaming access to over 13 million songs. In light of prices for the likes of Rdio and Spotify, it's most likely to be closer to £5/£10.

HMW is also aiming to give its users the opportunity to stream films, with a movie library expected to be launched later this year.

MORE: HMV collapse as it happened

Written by Christopher Smith

Follow whathifi.com on Twitter

Join us on Facebook

Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).

Latest in Streaming & Entertainment
Kolkata Knight Riders' Rinku Singh plays a shot during the Indian Premier League (IPL) Twenty20 cricket match between Gujarat Titans and Kolkata Knight Riders at the Narendra Modi Stadium in Ahmedabad on April 9, 2023. (Photo by INDRANIL MUKHERJEE / AFP) (Photo by INDRANIL MUKHERJEE/AFP via Getty Images)
IPL live stream 2025: how to watch Indian Premier League cricket online from anywhere, teams, schedule
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
George Benson Give Me the Night album cover
This Quincy Jones-produced disco tune has become my go-to test track – and taught me a valuable lesson about hi-fi, too
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Google TV Streamer video streamer
Google TV Streamer
McLaren’s Lando Norris leads a restart on a wet track at the Australian Grand Prix in Melbourne
Chinese Grand Prix 2025 live stream: how to watch the F1 online from anywhere – Lights Out!
Latest in News
Audiolab 6000A MkII amplifier in silver
Audiolab upgrades its five-star 6000A amplifier with a new DAC chip, enhanced circuitry and HDMI ARC
Qobuz
Qobuz reveals average payout per stream – and claims it is higher than rivals
Sonos Beam Gen 2
Quick! This five-star Sonos Dolby Atmos soundbar has dropped close to its lowest price
The Google Pixel 9a being held horizontally at waist-height so only the back is visible.
The Google Pixel 9a launches at £100 less than the iPhone 16e with a better screen
A woman flicking through stacks of vinyl records in a Rough Trade shop.
Vinyl records and music streaming both hit landmark highs – but the one growing faster in revenue may surprise you
Vertere DG X turntable in black finish
Vertere's gorgeous DG X turntable features significant updates for a more refined performance overall