The world has undergone exponential changes since Hisense began its journey in 1969. Yet, one constant remains: Hisense's dedication to developing the most innovative and forward-thinking consumer products. Over its 55-year history, Hisense has revolutionised our interaction with personal devices, from televisions to smart refrigerators.
Hisense has not only significantly expanded its global footprint but also achieved breakthroughs in technological foundation. The company's development of AI picture quality chips were catalysts for growth, enabling Hisense to enter new markets and enhance its technological capabilities. As a result, Hisense's overseas revenue has more than doubled since 2019, while in 2023 Hisense Group's revenue surpassed $28.7 billion USD.
This significant achievement was revealed at the Group's 55th-anniversary celebrations, at which the company also unveiled its ambitious future goals. With a focus on innovation, Hisense has dedicated approximately 5 per cent of its annual revenue to R&D, with 30 per cent of that investment directed towards pre-research. By prioritising user needs and customer satisfaction, Hisense ensures that its products and technologies serve users and create value.
And it’s only just getting started. Its latest devices have a focus on user-centric technology and ultimate quality to create unforgettable experiences day in, day out. We’re excited to see what the next 55 years have in store…
Big screen, user-centric technology
Hisense has committed to elevating the home entertainment viewing experience to the next level with the development of its 100-inch big-screen TVs. Film lovers will be in cinema paradise, while gamers will reach new levels of immersion in virtual worlds.
As the official global partner of the AAA title Black Myth: Wukong, Hisense has taken gaming engagement to new levels. Gamers have never experienced a game world quite like this, with vibrant colors and stunning 4K resolution at immense scale. The Hisense U7 and E7 PRO are the officially-recommended TVs for the game – features like the 144Hz Game Mode PRO and Quantum Dot Color bring the game world to life in new and previously unimaginable ways.
There’s even an exclusive Black Myth: Wukong picture mode designed specifically for the game. With 100 inches of screen presence optimised especially for this title, gamers will enjoy enhanced HDR, precise color calibration and improved dark detail, alongside cavernous bass and immersive Dolby audio technology via the built-in subwoofer. It’s the full package, both visually and sonically.
But Hisense’s big-screen TVs aren’t just ideal for gaming and movies – they elevate the sports viewing experience, too. This is illustrated by Hisense’s collaboration with Real Madrid to launch a limited edition 100-inch TV and more. Hisense is also the Official Partner of NBA in North America. Earlier in October, the 110UX Championship Edition, an ultra-premium addition to Hisense’s innovative ULED X lineup, was launched to coincide with the start of NBA season.
With unparalleled picture quality and immersive sound technology to heighten excitement, this will transport the stadium experience into families’ front rooms all over the world.
Let the games begin
For an even bigger screen experience without compromising on picture quality, you need to experience Hisense’s range of laser display projectors. Gamers are particularly well served, thanks to Hisense’s Designed for Xbox program – this collaboration with the gaming giant has produced an unparalleled big-screen gaming experience that drops you right into the heart of the action.
The first model in this program is the Hisense Laser Cinema PX3-PRO Ultra Short Throw projector. Combining a customizable 4K picture with a projected screen size between 80 and 150 inches that’s certified for Dolby Vision HDR and IMAX Enhanced, it delivers an unbelievable level of visual immersion. The high refresh rate means seamless gameplay with no blur, while MEMC technology and Auto-Low Latency Mode (ALLM) deliver smooth, lag-free performance for truly elevated gaming sessions.
The Hisense 4K Laser Smart Mini Projector C2 Ultra is also Xbox certified, and delivers unrivalled versatility. Its projected screen size can go as small as 65 inches and as large as 300 inches, making it perfect for any room in the house. Its high brightness and contrast ratio deliver stunning images, even in well-lit environments, so it’s a joy to watch even in direct sunlight. It has the same ALLM and MEMC technology for ultra-smooth gameplay, and its refresh rate of up to 240 frames means images stay sharp even during fast motion.
Its 300-inch size supports theatre-like viewing experience while the 110 per cent BT.2020 ultra-high color gamut, and IMAX Enhanced and Dolby Vision certifications ensure a high contrast image with plenty of depth.
For a smarter life
Hisense’s white goods integrate seamlessly with the ConnectLife app, providing a truly connected experience to make smart living more effortless than ever. By developing these products using scenario-driven research, Hisense has created experiences that always prioritise real user needs.
The devices are split into three distinct categories: Smart Laundry simplifies garment care with automated adjusting and remote monitoring; Smart Kitchen streamlines cooking with connected appliances that personalise meal prep; and Smart Air Care ensures a healthier living environment by intelligently adjusting air quality.
Smart Laundry includes the Hisense 7i washing machines, which offer a raft of smart features to elevate your laundry experience to the next level. From the iPlay™ user-friendly interface with touchable TFT screen enabling users to see all laundry cycles and functions clearly, to the iJet Pro™ three-channel spray system for deep and efficient stain removal, every aspect of the appliance has been re-evaluated to ensure it’s working to enhance the user experience. The compact iFit™ feature allows for easy integration into cabinets to optimise space, while AI-powered capabilities intelligently adjust washing and drying parameters based on each specific load for an ultra performance.
The Smart Kitchen range features the Hisense Refrigerator RQ760N4IFE, a cutting-edge appliance equipped with a 21-inch TFT touchscreen, intelligent voice control, and AI-powered recipe recommendations. The 21-inch TFT screen, which can be controlled remotely via the ConnectLife App, seamlessly integrates smart functionality with entertainment. It offers tools to manage your cooking efficiently, including a food inventory management system that tracks storage and expiration dates while suggesting recipes based on the ingredients you have on hand – like having a personal chef at your fingertips. Plus, it adds an element of fun to your kitchen, letting you share videos in progress on the screen or display family photos on a customizable photo wall.
Also in the Smart Kitchen range, Hisense’s Hi 9 Series Oven leverages the power of AI to make master bakers of us all. Its AI-powered Incamera Technology provides intelligent baking, Auto Door Opening and Auto Lock. The large TFT screen provides a user-friendly interface for navigating its library of over 140 pre-programmed recipes and cooking settings, and full ConnectLife integration make it the smartest oven around.
In the Smart Air Care range, Hisense’s Energy Pro X air conditioners equipped with Smart Eye technology, it can adjusts airflow direction based on your position and needs, they can be set to direct airflow either towards or away from you and ensuring optimal comfort with the least possible waste. While TMS Control System intelligently adjusts the temperature and humidity by analysing the indoor conditions, providing a tailored and comfortable environment all year round. Also, Energy Pro X care about your health, HI-NANO technology eliminates 92.6 per cent of H1N1, 88.54 per cent of E. coli, and 60.07 per cent of PM2.5 in two hours, ensuring cleaner air in your home. Last but not least, their efficient, energy saving features mean they will be kinder to your energy bills (and the planet).
Hisense continues to make momentous advances in all aspects of home consumer technology, to improve our day-to-day lives in too many ways to count. Here’s to becoming a century-old company.
